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Tag: Marketing lessons

  • Inspiring customers to buy a product

    Manipulating buying behavior from a customer can lead to short term gains , create a desire but can never create LOYAL customers.

    Inspiring leaders who start with WHY and communicate clearly the meaning of the offering are able to command loyalty from their customers.

    It is the CAUSE represented by the company , brand , product or person that commands LOYALTY.

    If a customer thus feels INSPIRED to buy a product rather than being MANIPULATED , they will be able to verbalize the reasons why they think what they bought is better.

    Adopted from Simon Sinek’s book Start With Why

  • Building customer loyalty by communicating the “WHY” aspect in a product

    People DO NOT buy WHAT we do but they buy WHY we do it.

    The touch point of an organization with customers or market place is where the WHAT aspect of a product is exposed.

    Once the WHY communicated in a VISION translates to the WHAT aspect of a product is when the “innovators” , “early adopters” are able to understand the meaning of the product and get loyal with the product.Subsequently they are the ones who spread “word of mouth” to the masses.

    Thus communicating the WHY aspect of a product has to be very clear to convert customers into loyal customers.

    Adopted from Simon Sinek’s book Start With Why

  • These are situations when “extraordinary talent” gets rewarded

    Adopted from Seth Godin’s book Linchpin , mentioned below are the THREE scenarios when extraordinary talent gets recognized and rewarded.

    1. When the knowledge is needed on a moment’s notice and bringing someone from outside is too risky or time consuming
    2. When the knowledge is required on a constant basis
    3. When the depth of knowledge is also involved in decision making

  • The four key aspects of Linchpins

    The four key aspects of modern age Linchpins , summarized as key takeaways from Seth Godin’s book Linchpin are as follows:

    1. High on emotional quotient and hence have great networking skills
    2. They are GO GIVERS
    3. They are SHIPPERS which means they complete the work that they start come what may
    4. Create their own PLATFORM to showcase their talent to a larger audience

    Adopted from Seth Godin’s book Linchpin

  • The Five Essential Personality Traits

    Most psychologists agree that there are five traits that are essential in how people look at us.

    These are:

    1) Openness

    2) Conscientiousness

    3) Extraversion

    4) Agreeableness

    5) Emotional Stability

    Adopted from Seth Godin’s book Linchpin

  • The Five Essential Personality Traits

    Most psychologists agree that there are five traits that are essential in how people look at us.

    These are:

    1) Openness

    2) Conscientiousness

    3) Extraversion

    4) Agreeableness

    5) Emotional Stability

    Adopted from Seth Godin’s book Linchpin

  • The Five Essential Personality Traits

    Most psychologists agree that there are five traits that are essential in how people look at us.

    These are:

    1) Openness

    2) Conscientiousness

    3) Extraversion

    4) Agreeableness

    5) Emotional Stability

    Adopted from Seth Godin’s book Linchpin

  • The Five Essential Personality Traits

    Most psychologists agree that there are five traits that are essential in how people look at us.

    These are:

    1) Openness

    2) Conscientiousness

    3) Extraversion

    4) Agreeableness

    5) Emotional Stability

    Adopted from Seth Godin’s book Linchpin

  • The Five Essential Personality Traits

    Most psychologists agree that there are five traits that are essential in how people look at us.

    These are:

    1) Openness

    2) Conscientiousness

    3) Extraversion

    4) Agreeableness

    5) Emotional Stability

    Adopted from Seth Godin’s book Linchpin

  • Why the new model of Commerce needs Linchpins?

    The new model of commerce is interactive , fluid and decentralized

    This is a far cry from the traditional model wherein a tiny group defines a product or brand and a team of people go to sell it.

    In the modern day every person who interacts with a consumer is doing marketing as leadership.

    Hence the need of a Linchpin

    Adopted from Seth Godin’s book Linchpin