The new model of commerce is interactive , fluid and decentralized
This is a far cry from the traditional model wherein a tiny group defines a product or brand and a team of people go to sell it.
In the modern day every person who interacts with a consumer is doing marketing as leadership.
Hence the need of a Linchpin
Adopted from Seth Godin’s book Linchpin
The new model of commerce is interactive , fluid and decentralized
This is a far cry from the traditional model wherein a tiny group defines a product or brand and a team of people go to sell it.
In the modern day every person who interacts with a consumer is doing marketing as leadership.
Hence the need of a Linchpin
Adopted from Seth Godin’s book Linchpin
Seth Godin highlights the characteristics that make a LINCHPIN truly indispensable. The following diagram makes a mention of these qualities.
When we take the path of servile obedience for the sake of risk averseness we end up surrendering a fulfilled life.
The Limbic brain understands only signals and it’s inherent tendency is to resist change.
This resistance , the fear of standing out rears its ugly head every time we are on the hook for the sort of work that demands unique creativity
Linchpins are the sparse little willing to do this sort of work overcoming the resistance , which makes them invaluable
Adopted from Seth Godin’s book Linchpin
“Unique creativity requires domain knowledge , a position of trust and the generosity to actually contribute
Unique implies creativity is focused and insightful”
This is why unique creativity cannot be replicated in a factory model of working and is specific to Linchpins
Adopted from Seth Godin’s book Linchpin
“A “Linchpin” helps leads and connects people in the organization actively and with finesse.
This takes emotional labor and cannot be done by following instructions in a manual.”
Adopted from Seth Godin’s book Linchpin.
The seven qualities that goes into making a “Linchpin” indispensable are:
Adopted from Seth Godin’s book Linchpin
“For the last five hundred years . the best way to succeed has been to treat everyone as a stranger you could do business with.”
Adopted from Seth Godin’s book Linchpin
The limbic brain or the lizard brain in human beings is the single biggest resistance towards change.
Its inherent tendency is to anticipate fear and stay away from things that bring in a change to the status quo.
A linchpin conquers the resistance of the limbic brain and is open to take calculated risks.
“It is impossible to be a linchpin if you agree to feed your anxiety.”
Adopted from Seth Godin’s book Linchpin.
The law of Linchpin leverage states that:
“The more value you create in your job , the fewer clock minutes of labor you actually spend creating the value”
This separates a Linchpin from the GOOD
Adopted from Seth Godin’s book Linchpin