How the “limbic brain” creates resistance

The Limbic brain understands only signals and it’s inherent tendency is to resist change.

This resistance , the fear of standing out rears its ugly head every time we are on the hook for the sort of work that demands unique creativity

Linchpins are the sparse little willing to do this sort of work overcoming the resistance , which makes them invaluable

Adopted from Seth Godin’s book Linchpin