Adopted from the following great insight shared by Seth Godin from his book Linchpin
“An artist is someone who uses bravery, insight, creativity, and boldness to challenge the status quo. And an artist takes it personally.”
Tag: Seth Godin
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Most marketers make the mistake of NOT thinking themselves as STORYTELLERs
Adopted from the following great insight shared by Seth Godin from his book All Marketers Are Liars
“We’d like to believe that efficient, useful, cost-effective products and services are the way to succeed. That hard work is its own reward. Most marketers carry around a worldview that describes themselves as innovators, not storytellers.”
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This is MARKETING!!
Adopted from the following great insight shared by Seth Godin from his book All Marketers Are Liars
“Marketing is about spreading ideas, and spreading ideas is the single most important output of our civilization.”
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This is how FEAR of CHANGE spoils great ideas
Adopted from the following great insight shared by Seth Godin from the book All Marketers Are Liars
“The reason so many effective solutions take forever to get implemented is that the fear of change is greater than the cost of sticking with what you’ve got. In other words, people wait until they have a heart attack or get diabetes before they go on a diet.”
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Isn’t this such a quirky human psychology of we as consumers?
Adopted from the following great insight shared by Seth Godin from the book All Marketers Are Liars
“We believe what we want to believe, and once we believe something, it becomes a self-fulfilling truth.”
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This is a masterclass in Product Development
Adopted from the following great quote of Seth Godin
“Don’t try to make a product for everybody, because that is a product for nobody.”
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Being a LINCHPIN is a matter of MINDSET
Adopted from the following great saying of Seth Godin from his book Linchpin
“The linchpins among us are not the ones born with a magical talent. No, they are people who have decided that a new kind of work is important, and trained themselves to do it.”
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Successful marketers satisfy Consumer WANTS not NEEDS
Adopted from Seth Godin’s book All Marketers are Liars , the following extract aptly highlights the fact that a successful marketer needs to satisfy consumer WANTS and not NEEDS.Truly insightful and a marketing masterclass..
Marketers profit because consumers buy what they want, not what they need. Needs are practical and objective, wants are irrational and subjective. And no matter what you sell—and whether you sell it to businesses or consumers—the path to profitable growth is in satisfying wants, not needs. (Of course, your product must really satisfy those wants, not just pretend to!)
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These are the two things Apple does extremely well
The following extract adopted from Seth Godin’s book “All Marketers are Liars” proves beyond doubt the 2 main reasons why Apple is able to entice its target segment with iconic products..
There are only two things that separate success from failure in most organizations today:
1. Invent stuff worth talking about.
2. Tell stories about what you’ve invented.
Make up great stories. That’s the new motto. -
This is how “Marketers” are known by the “Stories they Tell”
Extracted from the great book of Seth Godin named “All Marketers are Liars” that proves the effectiveness of story telling for marketers in order to woo consumers to buy their product..
Marketers are a special kind of liar. Marketers lie to consumers because consumers demand it. Marketers tell the stories, and consumers believe them. Some marketers do it well. Others are pretty bad at it. Sometimes the stories help people get more done, enjoy life more and even live longer. Other times, when the story isn’t authentic, it can have significant side effects and consumers pay the price.