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Tag: Seth Godin

  • This is way “Marketing” is so intertwined with “Spreading of Ideas”

    Adopted from the following great quote of Seth Godin from his book All Marketers are Liars..

    “Marketing is about spreading ideas, and spreading ideas is the single most important output of our civilization.”

  • These insights on why the “human limbic brain” has no capability for rational thought

    Adopted from the following great insights shared by Malcolm Gladwell in Blink and Seth Godin’s insights from his book All marketers are Liars..

    “Malcolm Gladwell’s brilliant book Blink, he proves conclusively that humans make decisions on almost no data—and then stick with those decisions regardless of information that might prove them wrong. We decide that a politician is just like us, and it doesn’t matter a lot when he misspeaks, makes poor decisions or even gets indicted. We’ve already made up our minds and we’re going to look at everything that happens through the rose-colored glasses we put on after that first meeting.”

  • Why for a marketer , switching a customer to believe a new story is difficult?

    Adopted from the following insight shared by Seth Godin in his book All Marketers are Liars..

    “The problem is that once a consumer has bought someone else’s story and believes that lie, persuading the consumer to switch is the same as persuading him to admit he was wrong. And people hate admitting that they’re wrong.”

  • This quote is a Marketing Masterclass

    Adopted from Seth Godin’s great marketing quotes..

    “If you use your money to create exceptional products and services, you won’t need to spend it on advertising.”

  • These are situations when “extraordinary talent” gets rewarded

    Adopted from Seth Godin’s book Linchpin , mentioned below are the THREE scenarios when extraordinary talent gets recognized and rewarded.

    1. When the knowledge is needed on a moment’s notice and bringing someone from outside is too risky or time consuming
    2. When the knowledge is required on a constant basis
    3. When the depth of knowledge is also involved in decision making

  • The four key aspects of Linchpins

    The four key aspects of modern age Linchpins , summarized as key takeaways from Seth Godin’s book Linchpin are as follows:

    1. High on emotional quotient and hence have great networking skills
    2. They are GO GIVERS
    3. They are SHIPPERS which means they complete the work that they start come what may
    4. Create their own PLATFORM to showcase their talent to a larger audience

    Adopted from Seth Godin’s book Linchpin

  • The Five Essential Personality Traits

    Most psychologists agree that there are five traits that are essential in how people look at us.

    These are:

    1) Openness

    2) Conscientiousness

    3) Extraversion

    4) Agreeableness

    5) Emotional Stability

    Adopted from Seth Godin’s book Linchpin

  • The Five Essential Personality Traits

    Most psychologists agree that there are five traits that are essential in how people look at us.

    These are:

    1) Openness

    2) Conscientiousness

    3) Extraversion

    4) Agreeableness

    5) Emotional Stability

    Adopted from Seth Godin’s book Linchpin

  • The Five Essential Personality Traits

    Most psychologists agree that there are five traits that are essential in how people look at us.

    These are:

    1) Openness

    2) Conscientiousness

    3) Extraversion

    4) Agreeableness

    5) Emotional Stability

    Adopted from Seth Godin’s book Linchpin

  • The Five Essential Personality Traits

    Most psychologists agree that there are five traits that are essential in how people look at us.

    These are:

    1) Openness

    2) Conscientiousness

    3) Extraversion

    4) Agreeableness

    5) Emotional Stability

    Adopted from Seth Godin’s book Linchpin