These insights on why the “human limbic brain” has no capability for rational thought

Adopted from the following great insights shared by Malcolm Gladwell in Blink and Seth Godin’s insights from his book All marketers are Liars.. “Malcolm Gladwell’s brilliant book Blink, he proves conclusively that humans make decisions on almost no data—and then stick with those decisions regardless of information that might prove them wrong. We decide thatContinue reading “These insights on why the “human limbic brain” has no capability for rational thought”

Why for a marketer , switching a customer to believe a new story is difficult?

Adopted from the following insight shared by Seth Godin in his book All Marketers are Liars.. “The problem is that once a consumer has bought someone else’s story and believes that lie, persuading the consumer to switch is the same as persuading him to admit he was wrong. And people hate admitting that they’re wrong.”

These are situations when “extraordinary talent” gets rewarded

Adopted from Seth Godin’s book Linchpin , mentioned below are the THREE scenarios when extraordinary talent gets recognized and rewarded. When the knowledge is needed on a moment’s notice and bringing someone from outside is too risky or time consuming When the knowledge is required on a constant basis When the depth of knowledge isContinue reading “These are situations when “extraordinary talent” gets rewarded”

The four key aspects of Linchpins

The four key aspects of modern age Linchpins , summarized as key takeaways from Seth Godin’s book Linchpin are as follows: High on emotional quotient and hence have great networking skills They are GO GIVERS They are SHIPPERS which means they complete the work that they start come what may Create their own PLATFORM toContinue reading “The four key aspects of Linchpins”

The Five Essential Personality Traits

Most psychologists agree that there are five traits that are essential in how people look at us. These are: 1) Openness 2) Conscientiousness 3) Extraversion 4) Agreeableness 5) Emotional Stability Adopted from Seth Godin’s book Linchpin

The Five Essential Personality Traits

Most psychologists agree that there are five traits that are essential in how people look at us. These are: 1) Openness 2) Conscientiousness 3) Extraversion 4) Agreeableness 5) Emotional Stability Adopted from Seth Godin’s book Linchpin

The Five Essential Personality Traits

Most psychologists agree that there are five traits that are essential in how people look at us. These are: 1) Openness 2) Conscientiousness 3) Extraversion 4) Agreeableness 5) Emotional Stability Adopted from Seth Godin’s book Linchpin

The Five Essential Personality Traits

Most psychologists agree that there are five traits that are essential in how people look at us. These are: 1) Openness 2) Conscientiousness 3) Extraversion 4) Agreeableness 5) Emotional Stability Adopted from Seth Godin’s book Linchpin

The Five Essential Personality Traits

Most psychologists agree that there are five traits that are essential in how people look at us. These are: 1) Openness 2) Conscientiousness 3) Extraversion 4) Agreeableness 5) Emotional Stability Adopted from Seth Godin’s book Linchpin