There are only two choices. 1) Win by being more ordinary more standard and cheaper 2) Win by being faster more remarkable and human Adopted from Seth Godin’s Linchpin
This is the business model adopted by finite minded factory model oriented organizations. The business model is: “The model will be operated by people with the lowest possible level of skill” Adopted from Seth Godin’s book Linchpin , outlunes why such environments are graveyard for innovative people
Organizations running their business in a factory model mode , have the goal of having the highest PERL which stands for Percentage of Easily Replaced Labors If you can easily replace most workers , you pay them less and hence make more money. In such an environment , needlessly to say risk-rewards dominate Adopted fromContinue reading “What is PERL in a factory model?”
Adopted from Seth Godin’s book titled “Permission Marketing” The responsibility of a Permission marketer is to convert strangers to friends and friends to customers and then loyal customers. At each step through this journey trust increases and so does the responsibility of the marketer. As trust increases naturally profit increases.
In the famous book ,Permission Marketing by Seth Godin ,the difference between the easiest & most common form of marketing i.e. Interruption Marketing and the most desired form of marketing i.e. Permission Marketing stands out. An interruption marketer is like a hunter who wants to use the power of reach to put across the messageContinue reading ““Interruption” vs “Permission” marketing”
The responsibility of a Permission marketer is to convert strangers to friends and friends to customers and then loyal customers. At each step through this journey trust increases and so does the responsibility of the marketer. As trust increases naturally profit increases.
As mentioned by Seth Godin in his book, Permission marketing as opposed to interruption marketing involves the following – Use the power of internet to convert strangers to friends , provide a fulfilling experience similar to dating & eventually turn these friends into long term customers.
Aside from the widely accepted “P”s of marketing the most important and often forgotten “P” for marketers is the “Purple Cow”. By Purple Cow , what Seth Godin means is creating something remarkable and building a story around it to create customer stickiness.
A linchpin is one who: Masters the limbic brain(devil) and lets their rational brain take charge of the fear , stress of the limbic brain when it comes to taking risks in order to create insanely different things to achieve fulfillment. Challenges the status quo In the modern age where factory model has become irrelevantContinue reading ““LinchPin” by Seth Godin – Key Takeaways”
Seth Godin’s wonderful work related to “All Marketers Are Liars” , “Purple Cow” and their relationship with “Gordon Moore’s idea diffusion” curve . highlights the need of modern day marketers to influence “Early Adopters” to ensure customer stickiness. Though the “early and late majority” form a chunk of the market share , only when theContinue reading “Influencing “Early Adopters” need of the hour for the modern day marketer”