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Tag: Seth Godin

  • Influencing “Early Adopters” need of the hour for the modern day marketer

    Seth Godin’s wonderful work related to “All Marketers Are Liars” , “Purple Cow” and their relationship with “Gordon Moore’s idea diffusion” curve . highlights the need of modern day marketers to influence “Early Adopters” to ensure customer stickiness.

    Though the “early and late majority” form a chunk of the market share , only when the early adopter is convinced of the quality & remarkability of a product , they will sneeze and spread the idea virus to their friends , family etc. who are part of the early and late majority and fully depend on their decisions on the innovators and early adopters.

     

  • “Purple Cow” by Seth Godin – key insights

    Purple Cow , the book by Seth Godin , which talks of doing something remarkable to stand out of the clutter , to me , has the following key lesson.

    1. In the age when consumers have too much of choices and too less of time , creating a purple cow and framing a compelling story around it is the key to stand out and be remarkable.
    2. Once the story is ready provided the product is equally good , the job of the modern day marketer is to take the purple cow to the innovators and early adopters. They would then like it , sneeze and spread the idea virus to the early and late majority in the idea diffusion curve.
    3. This would enable the product or idea to tip.

  • Authentic storytelling to create purple cows

    All Marketers are Liars By Seth Godin relates the concept of authentic storytelling to creating purple cows(something remarkable).The central idea that resonated with me , in terms of modern day marketing , is as follows:

    Authentic storytelling by creating frames understanding the worldview of a consumer , would resonate with the consumer, make him tell a bigger lie to himself supporting his own worldview. The best case is when the consumer is willing to spread this lie to more and more of his friends and acquaintances , with passion.

    This would thus make the idea spread.Fibs as against frauds can be used to support the story being told to the consumer.

  • “All Marketers Are Liars” – Book by Seth Godin – 3 key takeaways

    3 key takeaways are –

    1. Now marketing is no longer advertising as it used to be in the era when television ads were dominating.Now marketing is storytelling and production is no longer the distinguishing factor.
    2. A great marketer , in the modern era , tells an authentic story considering the worldview that the consumer believes in.This enables the consumer to tell a lie to himself considering the worldview he believes in.In due course of time the course of time the consumer spreads this lie with passion with other fellow consumers.
    3. Storytelling is based on an understanding of the human brain.The human brain is very adept at making snap decisions putting aside facts.The brain craves for something that is new , tries to understand the causation of events and predicts results.

  • Seth Godin great quotes – Number 15

    “Quitting is not the same as failing.” – Seth Godin

  • Seth Godin great quotes – Number 14

    “We’ve greatly exaggerated the risk of sinking, without celebrating the value of swimming.” – Seth Godin

  • Seth Godin great quotes – Number 13

    “The most successful givers aren’t doing it because they’re being told to. They do it because doing it is fun. It gives them joy.” – Seth Godin

  • Seth Godin great quotes – Number 12

    “One part of your brain worries about survival and anger and lust. The rest of it creates civilization.” – Seth Godin

  • Seth Godin great quotes – Number 11

    “Is it any wonder we teach this mindset? Factories and managers don’t want spunk, or even innovation. They generally seek compliance. We rely on the disobedient few for innovation, but today, innovation is our only option.” – Seth Godin

  • Seth Godin great quotes – Number 10

    “Fitting in is a short-term strategy that gets you nowhere. Standing out is a long-term strategy that takes guts.” Seth Godin