Adopted from the following great insight shared by Malcolm Gladwell from the book Tipping Point
“David fought Goliath not with inferior but (on the contrary) with superior weaponry; and his greatness consisted not in his being willing to go out into battle against someone far stronger than he was. But in his knowing how to exploit a weapon by which a feeble person could seize the advantage and become stronger.”
Adopted from the following great insight shared by Malcolm Gladwell from the book Tipping Point
“David fought Goliath not with inferior but (on the contrary) with superior weaponry; and his greatness consisted not in his being willing to go out into battle against someone far stronger than he was. But in his knowing how to exploit a weapon by which a feeble person could seize the advantage and become stronger.”
Adopted from the following great insight shared by Malcolm Gladwell from the book Tipping Point
“Courage is not something that you already have that makes you brave when the tough times start. Courage is what you earn when you’ve been through the tough times and you discover they aren’t so tough after all.”
Adopted from the following great insight shared by Malcolm Gladwell from the book Tipping Point
“The three rules of the Tipping Point—the Law of the Few, the Stickiness Factor, the Power of Context—offer a way of making sense of epidemics. They provide us with direction for how to go about reaching a Tipping Point.”
Adopted from the following great insight shared by Malcolm Gladwell from the book Tipping Point
“A study at the University of Utah found that if you ask someone why he is friendly with someone else, he’ll say it is because he and his friend share similar attitudes. But if you actually quiz the two of them on their attitudes, you’ll find out that what they actually share is similar activities. We’re friends with the people we do things with, as much as we are with the people we resemble. We don’t seek out friends, in other words. We associate with the people who occupy the same small, physical spaces that we do.”
Adopted from the following great insight shared by Malcolm Gladwell from the book Tipping Point
“To be someone’s best friend requires a minimum investment of time. More than that, though, it takes emotional energy. Caring about someone deeply is exhausting.”
Adopted from the following great insight shared by Malcolm Gladwell from the book Tipping Point
“If you want to bring a fundamental change in people’s belief and behavior…you need to create a community around them, where those new beliefs can be practiced and expressed and nurtured.”
Adopted from the following great insight shared by Malcolm Gladwell from the book Tipping Point
“A Connector might tell ten friends where to stay in Los Angeles, and half of them might take his advice. A Maven might tell five people where to stay in Los Angeles but make the case for the hotel so emphatically that all of them would take his advice. These are different personalities at work, acting for different reasons. But they both have the power to spark word-of-mouth epidemics.”
Adopted from the following great insight shared by Malcolm Gladwell from the book Tipping Point
“The three rules of the Tipping Point—the Law of the Few, the Stickiness Factor, the Power of Context—offer a way of making sense of epidemics. They provide us with direction for how to go about reaching a Tipping Point.”
Adopted from the following great insight shared by Malcolm Gladwell from the book Tipping Point
“There is a concept in cognitive psychology called the channel capacity, which refers to the amount of space in our brain for certain kinds of information.”