Adopted from the following great insight shared by Malcolm Gladwell from the book Tipping Point
“The Law of the Few says that there are exceptional people out there who are capable of starting epidemics. All you have to do is find them. The lesson of stickiness is the same. There is a simple way to package information that, under the right circumstances, can make it irresistible. All you have to do is find it.”
Adopted from the following great insight shared by Malcolm Gladwell from the book Tipping Point
“A study at the University of Utah found that if you ask someone why he is friendly with someone else, he’ll say it is because he and his friend share similar attitudes. But if you actually quiz the two of them on their attitudes, you’ll find out that what they actually share is similar activities. We’re friends with the people we do things with, as much as we are with the people we resemble. We don’t seek out friends, in other words. We associate with the people who occupy the same small, physical spaces that we do.”
Adopted from the following great insight shared by Malcolm Gladwell from the book Tipping Point
“That is the paradox of the epidemic: that in order to create one contagious movement, you often have to create many small movements first.”
Adopted from the following great insight shared by Malcolm Gladwell from the book Tipping Point
“If you want to bring a fundamental change in people’s belief and behavior...you need to create a community around them, where those new beliefs can be practiced and expressed and nurtured.”
Adopted from the following great insight shared by Malcolm Gladwell from the book Tipping Point
“To be someone’s best friend requires a minimum investment of time. More than that, though, it takes emotional energy. Caring about someone deeply is exhausting.”
Adopted from the following great insight shared by Malcolm Gladwell from the book Tipping Point
“The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire.”
Adopted from the following insight shared by Malcolm Gladwell from the book Tipping Point
“Insight is not a lightbulb that goes off inside our heads. It is a flickering candle that can easily be snuffed out.”
Adopted from the following insight shared by Malcolm Gladwell from the book Tipping Point
“If you want to bring a fundamental change in people’s belief and behavior…you need to create a community around them, where those new beliefs can be practiced and expressed and nurtured.”
Adopted from the following great insight shared by Malcolm Gladwell from the book Tipping Point
“Look at the world around you. It may seem like an immovable, implacable place. It is not. With the slightest push—in just the right place—it can be tipped.”
Adopted from the following great insight shared by Malcolm Gladwell from the book Tipping Point
“The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire.”