Why understanding the LAW of THE FEW can help us spread our ideas..

Adopted from the following great insight shared by Malcolm Gladwell from the book Tipping Point

The Law of the Few says that there are exceptional people out there who are capable of starting epidemics. All you have to do is find them. The lesson of stickiness is the same. There is a simple way to package information that, under the right circumstances, can make it irresistible. All you have to do is find it.”