The insight has been adopted from Malcolm Gladwell’s best selling book Tipping Point.. The insight makes us realize way and means to package information to tip beyond a threshold to create magic.

“The Law of the Few says that there are exceptional people out there who are capable of starting epidemics. All you have to do is find them. The lesson of stickiness is the same. There is a simple way to package information that, under the right circumstances, can make it irresistible. All you have to do is find it.”

Tipping Point – Malcolm Gladwell

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