To spark WORD of the MOUTH epidemics , these TWO key personalities can immensely help..

Adopted from the following great insight shared by Malcolm Gladwell from the book Tipping Point

A Connector might tell ten friends where to stay in Los Angeles, and half of them might take his advice. A Maven might tell five people where to stay in Los Angeles but make the case for the hotel so emphatically that all of them would take his advice. These are different personalities at work, acting for different reasons. But they both have the power to spark word-of-mouth epidemics.”