10X leadership a term coined by Jim Collins in his book titled “Great By Choice” is a term used to understand how some leaders are able to give their organizations 10 times more growth than others , given the same environmental conditions.

The four defining qualities of such leaders are:

1)Fanatic Discipline – These keeps the companies on track

2) Empirical Creativity – This keeps the culture vibrant

3) Productive Paranoia – These keep the companies alive and kicking

4) Ambition – This gives the much needed sense of intrinsic motivation

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