“Ambition” for self vs a “Just cause”

All high performing leaders are incredibly ambitious.

What makes their ambition different and in turn helps them rally followers and supporters around them is that their ambition is for a “just cause” not for self.

When followers are shown a futuristic “just cause” for achieving something larger than themselves it can lead to a big impact.This is when followers get viscerally involved to realize something in order to achieve fulfillment in their lives.

Thus when ambition is directly towards the betterment of a company , a just cause it has far reaching impact.

Adopted from Jim Collins’s “Great By Choice” and Simon Sinek’s “The Infinite Game”


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