“Avoiding conventional wisdom” during uncertain times

Social psychology research dictates that during times of uncertainty we should look up to experts as to how to proceed in the best possible manner.

The pattern of all 10X leaders be it Peter Lewis of Progressive Insurance , Herb Kelleher of SWA , suggests that during uncertain times they did not do what the pundits said.

They primarily looked up to empirical evidence and faced the problems head on.

This is what makes them different.

Adopted from Jim Collin’s book titled “Great By Choice”