Biological urge , reward & punishment as motivational factors – How relevant are these in the modern age?

Intrinsic motivation wherein challenge I’m being able to a piece of work and joy in sharing it with others does motivate human beings in the modern era.

Look at Apache , Linux , Hadoop , git etc. and related communities where participants are engrossed in participating in sharing ideas and we can understand the power of intrinsic motivation as a major driver in the modern age.

This necessitates shifting focus from traditional modes of motivational factors.