Category: Book review
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Why Great Marketers satisfy Consumer Wants?
Satisfying Consumer Wants versus Needs All great marketers craft a compelling story around their products to satisfy consumer wants and not needs. The irrationality around consumer wants as opposed to rational needs helps in spreading the stories from one consumer to another. Thus effective storytelling converts consumers and makes a product iconic.
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Nurturing Right Brain Skills
In this age of automation with AI and ML dominating, nurturing of right brain skills is something I want to pay more attention to. Left Brain skills which have ruled the industrial age are slowly becoming redundant with sophisticated automation techniques and cheap labor now able to replace all such tasks. Hence in order to…
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Leading with an Infinite Mindset
My #1 priority tomorrow as always is to lead with an infinite mindset be it in family or at work. Be at home or at work I approach leadership like parenting. In the infinite game of life as well as business our approach as a leader should not change at all. The way we protect…
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What makes Starbucks a Unique brand?
Starbucks is a unique brand for this reason Have you ever wondered what makes Starbucks a unique brand, read this insight to know more on the reason.
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Our Brain’s Reaction to Integrity
Brain Loves Integrity Explore our brain’s reaction when we exhibit integrity via the following insight inspired from Predictably Irrational. Our brain loves the exhibition of integrity and hence this insight should inspire us to show integrity at all times.
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Why a SELLER values PROPERTY more than BUYER?
Explore the Irrationality around Seller’s Valuation of Property To understand the irrationality and understand the reason why a seller values own property more than the buyer, read this insight inspired from Predictably Irrational. To read more insights from Predictably Irrational please visit the following link: https://viewpointsunplugged.com/?s=predictably+irrational
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Irrationality around Keeping all Options Open
Do you like to keep all options open? Human irrationality around the tendency of keeping all options open is indeed illuminating. This quirk has been illustrated via the following insight from Predictably Irrational.
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Irrationality around Sensitivity to Price Changes
Sensitivity to price changes and our irrationality Human beings exhibit irrationality around sensitivity to price changes. This is a quirk of our brain wherein the rational brain stops stops functioning and irrationality takes over. This insight illuminates us on this irrationality.
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Why Study BOTH the Hot and Cold States of Mind?
Hot and Cold states of Mind It is imperative to understand that every human being has both the Hot and Cold states of mind. The Hot State is when the limbic brain triggers and can make us go crazy. Hence the need to study both the hot and cold states of mind. This insight inspired…
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Two Reasons why Placebo works
Reasons behind the working of a placebo There are two reasons why placebo works. This has been wonderfully explained by Dan Ariely in his book Predictably Irrational. This insights captures the two reasons.