Attainment of “Mastery” is bound by the following three principles.
Dan Pink’s book Drive makes a mention of the same.
1) Mastety is a “Mindset” – Continuity in excellence needs a learning mindset rather than a performane mindset
2) Mastery involves “Pain“- Excelling in a particular field needs a lot of personal sacrifices.
3) Mastery always follows an “Asymptotic” pattern – Attainment of mastery will never touch the ceiling , even though the final destination may seem very near.
Google , 3M have been very well known for providjng a lot of autonomy to employees to showcase their creativity.
In an effort to create a Result Oriented Work Environment(ROWE), it has historically provided employees a leeway of using 20% of their time to do something outside their realm of work.
This autonomy provided to employees have incidentally given birth to these iconic creations.
Dan Pink’s book Drive makes a mention of this term.
To make customer service more interesting , JetBlue had started diverting customer calls to homes of service representatives , without any monitoring.
This was contrary of the popular practice of offshoring such work for cost savings..
Components of intrinsic motivation to help switch to Type I (Intrinsic motivation) personality are:
1) Autonomy
2) Mastery
3) Purpose
Dan Pink in his book “Drive” makes a mention of the fact that “if-then” rewards better known as carrot/stick awards can be detrimental when it comes to instilling creativity and doing right brain oriented tasks.
Hence these rewards must be used with caution mostly for the purpose of getting done “left brain” oriented mundane tasks by making use of an external driver e.g. money.
“Emotional Design” by Don Norman beautifully highlights the difference between a successful product and a magical product.
Successful Product – A product born out of prototype creation , repeated testing and re-design.This is the standard process of creating a product that sells and enables the maker to make profits.The recipe is very simple , follow the standard processes of product design.
Magical Product – Now there is no clear receipt for creating such a product for e.g. iPhone , iPod etc.The only pattern that we see is that such products have been created by visionaries and have involved high financial risks worth the final outcome when the product sell gathers momentum. Had there been a clear recipe , had these followed standard processes and been time boxed all successful products would have become magical products.
Emotional Design by Don Norman makes a mention of this.The three layers of the brain w.r.t product design interpretation summarised as follows:
Visceral Layer – This is the layer of brain which gets turned on by attractiveness or appearance of product.
Behavioural Layer – Gets turned on by performance or usability friendliness , robustness of product.
Reflective Layer – This is the uniqueness of humans where memories caused due to fulfilment result in a everlasting impact.
Emotional Design by Don Norman makes a mention of this.The three layers of the brain w.r.t product design interpretation summarized as follows:
Visceral Layer – This is the layer of brain which gets turned on by attractiveness or appearance of product.
Behavioral Layer – Gets turned on by performance or usability friendliness , robustness of product.
Reflective Layer – This is the uniqueness of humans where memories caused due to fulfillment result in a everlasting impact.
The processing of brain , as mentioned by Don Norman in Emotional Design , in humans involves the following major layers:
1) Visceral layer – This is called “lizard brain” and is related to emotions only.This is at the core of the human brain.
2)Behavioural Layer – This relates to the habit patterns that can be honed by practice and can be performed sub-consciously.This is ingrained in dogs/horses as well as other animals who can be trained.
3)Reflective Layer – This is the rational brain that makes humans separate from other animals.
Human feelings guided by human Brain is an interplay of the above three layers.