The TWO questions are –
1) If the person whom you are selling AGREES to BUY , will his or her life IMPROVE?
2)When your INTERACTION is over , will the WORLD be a BETTER PLACE then when you BEGAN?
Daniel Pink mentions the same in his book , To Sell is Human
More than UPSELLING the need is to UPSERVE in modern day SALES.
When we take the extra step to TRANSFORM a MUNDANE interaction into a MEMORABLE experience we UPSERVE..
Daniel Pink mentions the same in his book To Sell is Human..
According to the Mckinsey Global Institute and average American hears or reads more than 100,000 words in a day due to the proliferation of the social media , internet and digital ways of working.
This necessitates the need to properly CURATE the barrage of information that we are bombarded with.
Daniel Pink mentions this in his book To Sell is Human
As per the insight shared by Daniel Pink from his book , To Sell is Human , Right Question Institute(RQI) mentions the following 3 step approach to enable asking the RIGHT QUESTIONS..
1) Produce your Questions
2) Improve your Questions
3) Prioritize your Questions
The following metaphor compares an individual with a BIRD and an Organization with a TREE. This provides the litmus test to compare your individual WHY versus Organization WHY to check for suitable fitment.
Only when your PURPOSE or WHY aligns in this order is when you will achieve true FULFILLMENT at your workplace..
This is a guiding star to carefully pick and choose the right ORGANIZATION to work for..
As shown in this following insight inspired from Simon Sinek’s Find Your Why, it is important to have an alignment for long term success in your workplace.
Knowing your WHY is the first step towards finding a purpose in your life. To read another interesting insight from this book please visit:
https://viewpointsunplugged.com/demystifying-a-why-statement/
In case you have not read this book, highly encourage you to grab a copy today:
https://www.amazon.com/Find-Your-Why-Practical-Discovering/dp/0143111728
Creative , heuristic skills possessed by an ARTIST are very much in demand in the modern day wherein users have access to information over the internet and social media.
Left brain capabilities of TECHNICIANS was the need of the hour in the Industrial Age where PROBLEM SOLVING was the most needed skill in the absence of freely available information.
The proliferation of the internet with freely available information has made RIGHT brain skills namely PROBLEM FINDING the need of the hour.
Thus PROBLEM SOLVING driven by LEFT brain capabilities has started losing its relevance and is slowly giving away to PROBLEM FINDING in the modern age of the internet.
Daniel Pink makes a mention of the same in his book To Sell is Human
With access to unlimited information over the internet , social media , it is now an advantage to the buyers.
As a result SELLING more effectively needs an entirely different skill set than ever before.
In such an age the need is of ARTISTS rather than trained TECHNICIANS as SALESPEOPLE.
The focus has thus shifted from PROBLEM FINDING for the BUYER rather than PROBLEM SOLVING.
Daniel Pink mentions the same in his book To Sell is Human
