How has internet and social media changed the game of SALES?

With access to unlimited information over the internet , social media , it is now an advantage to the buyers.

As a result SELLING more effectively needs an entirely different skill set than ever before.

In such an age the need is of ARTISTS rather than trained TECHNICIANS as SALESPEOPLE.

The focus has thus shifted from PROBLEM FINDING for the BUYER rather than PROBLEM SOLVING.

Daniel Pink mentions the same in his book To Sell is Human