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Category: Marketing

  • Who said that human beings always behave RATIONALLY?Do you feel the same?

    Adopted from the following great insight shared by Malcolm Gladwell from the book Blink

    Mediocre people find their way into positions of authority…because when it comes to even the most important positions, our selection decisions are a good deal less rational than we think.”

  • The power of SNAP JUDGEMENTS never come cheap..

    Adopted from the following great insight shared by Malcolm Gladwell from the book Blink

    Being able to act intelligently and instinctively in the moment is possible only after a long and rigorous of education and experience

  • Wonderful illustration of BLINK judgements..Has this ever happened to you?

    Adopted from the following great insight shared by Malcolm Gladwell from the book Blink

    Anyone who has ever scanned the bookshelves of a new girlfriend or boyfriend- or peeked inside his or her medicine cabinet- understands this implicitly; you can learn as much – or more – from one glance at a private space as you can from hours of exposure to a public face.”

  • When we learn to be COMFORTABLE with DISCOMFORT, it really pays..

    Adopted from the following great insight shared by Seth Godin from his book Linchpin

    Discomfort brings engagement and change. Discomfort means you’re doing something that others were unlikely to do, because they’re hiding out in the comfortable zone. When your uncomfortable actions lead to success, the organization rewards you and brings you back for more.”

  • This is why ART is so difficult to REPLICATE..

    Adopted from the following great insight shared by Seth Godin from his book Linchpin

    Here’s the truth you have to wrestle with: the reason that art (writing, engaging, leading, all of it) is valuable is precisely why I can’t tell you how to do it. If there were a map, there’d be no art, because art is the act of navigating without a map. Don’t you hate that? I love that there’s no map.”

  • PASSION is the first step towards FULFILLMENT.. This explains

    Adopted from the following great insight shared by Seth Godin from his book Linchpin

    Perhaps your challenge isn’t finding a better project or a better boss. Perhaps you need to get in touch with what it means to feel passionate. People with passion look for ways to make things happen.”

  • Playing SAFE no longer works in the modern day.This illustrates..

    Words of wisdom adopted from Seth Godin’s book Linchpin

    If you are deliberately trying to create a future that feels safe, you will willfully ignore the future that is likely.”

  • Work of ART never comes CHEAP.This is why..

    Words of wisdom adopted from Seth Godin’s book Linchpin

    An artist is someone who uses bravery, insight, creativity, and boldness to challenge the status quo. And an artist takes it personally.”

  • Why Life and Business each is an Infinite Game?

    Adopted from the following great insight shared by Simon Sinek from his book The Infinite Game

    There is NOTHING like WINNING BUSINESS or WINNING LIFE.There is only AHEAD and BEHIND “

  • Why Life and Business each is an Infinite Game?

    Adopted from the following great insight shared by Simon Sinek from his book The Infinite Game

    There is NOTHING like WINNING BUSINESS or WINNING LIFE.There is only AHEAD and BEHIND “