This is why ART is so difficult to REPLICATE..

Adopted from the following great insight shared by Seth Godin from his book Linchpin

“Here’s the truth you have to wrestle with: the reason that art (writing, engaging, leading, all of it) is valuable is precisely why I can’t tell you how to do it. If there were a map, there’d be no art, because art is the act of navigating without a map. Don’t you hate that? I love that there’s no map.”