Adopted from the following great insight shared by Simon Sinek from his book Leaders Eat Last
“You can easily judge the character of a man by how he treats those who can do nothing for him”
Category: Marketing
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Wondering whether you are a LEADER or not?This insight will help
Adopted from the following great insight shared by Simon Sinek from his book Leaders Eat Last
“If your actions inspire others to dream more, learn more, do more and become more, you are a leader.”
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This is why ZARA the brand , has such a cult following
Adopted from the following great insight shared by Seth Godin from his book Purple Cow
“As it becomes easier to monitor informal consumer networks, the winners will be companies that figure out what’s working fastest – and do it more (and figure out what’s not working – and kill it). Zara, a fast-growing retailer in Europe, changes its clothing line every three or four weeks. By carefully watching what’s working and what’s not, they can evolve their lineup far faster than the competition can ever hope to.”
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The RULES of modern day marketing have changed.This is how
Adopted from the following great insight shared by Seth Godin from his book Purple Cow
“The old rule was this: CREATE SAFE, ORDINARY PRODUCTS AND COMBINE THEM WITH GREAT MARKETING. The new rule is: CREATE REMARKABLE PRODUCTS THAT THE RIGHT PEOPLE SEEK OUT.”
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Playing SAFE is like playing with FIRE.This is why
Adopted from the following great insight shared by Seth Godin from his book Purple Cow
“In your career, even more than for a brand, being safe is risky. The path to lifetime job security is to be remarkable.”
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To be REMARKABLE, do not expect UNANIMOUS praise.This is why
Adopted from the following great insight shared by Seth Godin from the Purple Cow
“If you’re remarkable, it’s likely that some people won’t like you. That’s part of the definition of remarkable.Nobody gets unanimous praise–ever. The best the timid
can hope for is to be unnoticed. Criticism comes to those who stand out.” -
“Intrinsic Motivation” is directly proportional to CREATIVITY.This explains
Adopted from the following great insight shared by Daniel Pink from the book Drive
“For artists, scientists, inventors, schoolchildren, and the rest of us, intrinsic motivation—the drive do something because it is interesting, challenging, and absorbing—is essential for high levels of creativity.”
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Understanding a “Results Only Work Environment(ROWE)”
Adopted from the following great insight shared by Daniel Pink from the book Drive
“In a ROWE people don’t have schedules.
They show up when they want.
They don’t have to be in the office at certain time, or anytime.
They just have to get their work done.How they do it ?
When they do it ?
Where they do it ?
It’s totally up to them.Meetings & this kind of environments are Optional.
What happens … ?
Almost across the board !
– Productivity goes up
– Worker Engagement goes up
– Worker Satisfaction goes up” -
Attaching Importance to “Extrinsic Rewards” can lead to “Ethical Fading”.This is why
Adopted from the following great insight shared by Daniel Pink from the book Drive
“The problem with making an extrinsic reward the only destination that matters is that some people will choose the quickest route there, even if it means taking the low road. Indeed, most of the scandals and misbehavior that have seemed endemic to modern life involve shortcuts.”
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Effort gives “meaning” to our lives.This is how
Adopted from the following great insight shared by Daniel Pink from the book Drive
“As Carol Dweck says, “Effort is one of the things that gives meaning to life. Effort means you care about something, that something is important to you and you are willing to work for it. It would be an impoverished existence if you were not willing to value things and commit yourself to working toward them.”