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Category: Marketing

  • “Fixed” or “Growth” mindset? Which do you possess?

    Adopted from the following great insight shared by Daniel Pink from the book Drive

    People can have two different mindsets, she says. Those with a “fixed mindset” believe that their talents and abilities are carved in stone. Those with a “growth mindset” believe that their talents and abilities can be developed. Fixed mindsets see every encounter as a test of their worthiness. Growth mindsets see the same encounters as opportunities to improve.”

  • These THREE aspects can help unleash the inner drive in human beings

    Adopted from the following great insight shared by Daniel Pink from the book Drive

    Human beings have an innate inner drive to be autonomous, self–determined, and connected to one another. And when that drive is liberated, people achieve more and live richer lives.

  • Greatness demands farsightedness , this is why

    Adopted from the following great insight shared by Daniel Pink from the book Drive

    Greatness and nearsightedness are incompatible. Meaningful achievement depends on lifting one’s sights and pushing toward the horizon.”

  • HARD work with a MEANING feels like this

    Adopted from the following great insight shared by Malcolm Gladwell from the book Outliers

    Hard work is a prison sentence only if it does not have meaning. Once it does, it becomes the kind of thing that makes you grab your wife around the waist and dance a jig”

  • How many HOURS does it take to attain EXPERTISE?

    Adopted from the following great insight shared by Malcolm Gladwell from the book Outliers

    In fact, researchers have settled on what they believe is the magic number for true expertise: ten thousand hours.

  • Defining ACHIEVEMENT

    Adopted from the following great insight shared by Malcolm Gladwell from the book Outliers

    Achievement is talent plus preparation

  • The THREE characteristics that makes any work FULFILLING

    Adopted from the following great insight shared by Malcolm Gladwell from the book Outliers

    Those three things – autonomy, complexity, and a connection between effort and reward – are, most people will agree, the three qualities that work has to have if it is to be satisfying.”

  • Understand the phonenomenon of relative deprivation when applied to education

    Adopted from the following great insight shared by Malcolm Gladwell from the book David and Goliath

    The phenomenon of relative deprivation applied to education is called—appropriately enough—the “Big Fish–Little Pond Effect.” The more elite an educational institution is, the worse students feel about their own academic abilities. Students who would be at the top of their class at a good school can easily fall to the bottom of a really good school. Students who would feel that they have mastered a subject at a good school can have the feeling that they are falling farther and farther behind in a really good school. And that feeling—as subjective and ridiculous and irrational as it may be—matters. How you feel about your abilities—your academic “self-concept”—in the context of your classroom shapes your willingness to tackle challenges and finish difficult tasks. It’s a crucial element in your motivation and confidence.”

  • Understanding the income threshold beyond which happiness diminishes

    Adopted from the following great insight shared by Malcolm Gladwell from the book David and Goliath

    The scholars who research happiness suggest that more money stops making people happier at a family income of around seventy-five thousand dollars a year. After that, what economists call “diminishing marginal returns” sets in. If your family makes seventy-five thousand and your neighbor makes a hundred thousand, that extra twenty-five thousand a year means that your neighbor can drive a nicer car and go out to eat slightly more often. But it doesn’t make your neighbor happier than you, or better equipped to do the thousands of small and large things”

  • This is how “being UNREASONABLE” and “HUMAN PROGRESS” are related

    Adopted from the following great insight shared by Malcolm Gladwell from the book David and Goliath

    “As the playwright George Bernard Shaw once put it: “The reasonable man adapts himself to the world: the unreasonable one persists in trying to adapt the world to himself. Therefore all progress depends on the unreasonable man.”