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Category: Marketing

  • This quote encourages us to embrace “Discomfort” to stand out

    Adopted from the following great quote of Seth Godin..

    Discomfort brings engagement and change. Discomfort means you’re doing something that others were unlikely to do, because they’re hiding out in the comfortable zone. When your uncomfortable actions lead to success, the organization rewards you and brings you back for more.”

  • Aligning use of technology with the Hedgehog Concept

    The great organizations use technology as the ACCELERATOR of momentum not the CREATOR of it..

    Great organizations understand technology first and decide to adopt the relevant technology that aligns with the three circles of the Hedgehog Concept..

    Adopted from Jim Collins”s book Good to Great , this is what makes great organizations so successful..

  • An enduring culture of discipline cannot be built with force

    Great organizations led by Level 5 leaders build an enduring culture of discipline whereas comparison companies who are led by talented yet not Level 5 leaders tend to personally discipline the organization through sheer force.

    This comparison is a leadership masterclass and shows why Level 5 leadership is so difficult to attain..

    Adopted from Jim Collins’s book Good to Great

  • These are the two principles based on which great companies craft their strategies

    • Firstly , the great organizations craft their strategies around deep understanding of the three circles mentioned in the Hedgehog concept:
      1. What can you be BEST in the WORLD at?
      2. What are you DEEPLY PASSIONATE about?
      3. Is the strategy ECONOMICALLY VIABLE?
    • Secondly the great organizations translate their understanding into a simple , crystalline concept that guided all the efforts

    Adopted from Jim Collins’s  book Good to Great

  • This is why some people are not able to challenge the status quo

    Adopted from the following great quote of Seth Godin..

    “Doing what you’ve been doing is going to get you what you’ve been getting.”

  • This is what Modern day marketing is all about

    Adopted from the following great quote of Seth Godin..

    “Marketing is no longer about the stuff that you make but about the stories you tell.”

  • Fascinating quote that compares the brain of a “New Lover” with that of a “Drug Addict”

    Adopted from David Rock’s book Your Brain at Work..

    “New lovers tend to “lose their minds” and do all sorts of crazy things in the heat of the moment. One study showed that new lovers’ brains have a lot in common with people on cocaine. Dopamine is sometimes called the “drug of desire.” Too much dopamine, from being “high with excitement,”

  • This quote explains why excessive stress leads to burn out

    Adopted from the following great quote of David Rock , book named Your Brain at Work..

    “A study done at the University of London found that constant emailing and text-messaging reduces mental capability by an average of ten points on an IQ test. It was five points for women, and fifteen points for men. This effect is similar to missing a night’s sleep. For men, it’s around three times more than the effect of smoking cannabis.”

  • This quote beautifully summarizes the working of a healthy human mind

    Adopted from the following great quote of David Rock in his book Your Brain At Work

    Cortisol – Leads to stress

    Dopamine – Addictive and stimulated by rewards

    Oxytocin – Love hormone and leads to fulfillment

    Serotonin – Leadership hormone

    May your cortisol levels stay low, your dopamine levels high, your oxytocin run thick and rich, your serotonin build to a lovely plateau, and your ability to watch your brain at work keep you fascinated until your last breath. I wish you well on your journey.”

  • This quote is a masterclass on Mindfulness

    Adopted from the following great quote of David Rock in his book Your Brain At Work

    Mindfulness is a habit, it’s something the more one does, the more likely one is to be in that mode with less and less effort…it’s a skill that can be learned. It’s accessing something we already have. Mindfulness isn’t difficult. What’s difficult is to remember to be mindful.”