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Category: Marketing

  • The need of Permission Marketing in a hyper-mediated world

    Adopted from the following great marketing quote of Seth Godin..

    “As new forms of media develop and clutter becomes ever more intense, it’s the asset of permission that will generate profits for marketers.”

  • This quote explains why EQ is preferred over IQ

    Adopted from the following Simon Sinek quote..

    “You don’t hire for skills, you hire for attitude. You can always teach skills.”

  • This quote differentiates “Leading” from “Being a Leader”

    Adopted from the following Simon Sinek leadership quote..

    “Leading is not the same as being the leader. Being the leader means you hold the highest rank, either by earning it, good fortune or navigating internal politics. Leading, however, means that others willingly follow you—not because they have to, not because they are paid to, but because they want to.”

  • How articulating VALUES as VERBS help

    Adopting from the following great Simon Sinek quote , book named Start With Why..

    “For values or guiding principles to be truly effective they have to be verbs. It’s not “integrity,” it’s “always do the right thing.” It’s not “innovation,” it’s “look at the problem from a different angle.” Articulating our values as verbs gives us a clear idea – we have a clear idea of how to act in any situation”

  • Why are we drawn towards leaders and organizations who inspire us?

    Adopted from the following quote of Simon Sinek from Start With Why..

    “We are drawn to leaders and organizations that are good at communicating what they believe. Their ability to make us feel like we belong, to make us feel special, safe and not alone is part of what gives them the ability to inspire us.”

  • This quote follows from the Hedgehog Concept

    The Hedgehog Concept as mentioned by Jim Collins in his book Good to Great consists of the following three principles..

    The goal of a great individual or organization is to focus at the intersection point of the three circles which are as follows..

    1. What you do are you deeply PASSIONATE about
    2. What you do are you BEST in the WORLD at
    3. Is the strategy economically viable

    “You can be passionate all you want, but if you can’t be the best at it or it doesn’t make economic sense, then you might have a lot of fun, but you won’t produce great results.”

  • This quote wonderfully highlights a bureaucratic environment

    Adopted from Seth Godin’s great quotes , the following quote endorses Jim Collins’s finding in book Good to Great that bureaucratic environments would not arise if the right people are put in the right place..

    “The purpose of bureaucracy is to compensate for incompetence and lack of discipline–a problem that largely goes away if you have the right people in the first place.”

  • This quote explains how to detect HIRING MISTAKES

    Adopted from the following great quote of Jim Collins , author of Good to Great..

    “The moment you feel the need to tightly manage someone, you’ve made a hiring mistake. The best people don’t need to be managed. Guided, taught, led–yes. But not tightly managed.”

  • This quote explains how Level 5 leaders constructively channelize their ego

    Adopted from the following great quote of Jim Collins from the book Good to Great..

    Level 5 leaders are visionary leaders who transform good companies into great and iconic companies..

    “Level 5 leaders channel their ego needs away from themselves and into the larger goal of building a great company. It’s not that Level 5 leaders have no ego or self-interest. Indeed, they are incredibly ambitious–but their ambition is first and foremost for the institution, not themselves.”

  • This quote explains that Greatness is a function of………….

    Adopted from the following quote of Jim Collins , author of book Good to Great..

    “Greatness is not a function of circumstance. Greatness, it turns out, is largely a matter of conscious choice and discipline.”