Adopted from the following great quote of Jim Collins from the book Good to Great..

Level 5 leaders are visionary leaders who transform good companies into great and iconic companies..

“Level 5 leaders channel their ego needs away from themselves and into the larger goal of building a great company. It’s not that Level 5 leaders have no ego or self-interest. Indeed, they are incredibly ambitious–but their ambition is first and foremost for the institution, not themselves.”

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