The following quote adopted from Simon Sinek’s book Together is Better makes us realize why being Together is indeed Better.
“To go FAST go ALONE , to go FAR go TOGETHER.”
Category: Marketing
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Truthfulness and Trust go hand in hand
Nothing summarizes this very truth than the following quote from Simon Sinek:
“TRUST is BUILT on telling the TRUTH , NOT telling people what they want to hear.”
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The Art of precise “Succession Planning”
An iconic and infinite minded leader who loves his organization is one who does thorough and precise succession planning to ensure that the organization is in good hands even after he/she leaves the organization.
In essence the reason the organization exists i.e. the WHY should not be lost when the visionary leader leaves.
Nothing summarizes this better than the following great quote of Simon Sinek , adopted from The Infinite Game.
“The ability to adopt an INFINITE MINDSET is a pre-requisite for any LEADER who aspires to leave their organization in better shape than they found it.”
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The options we choose in life reveal our intentions
Life is an infinite game where there is nothing like WINNING or LOSING.In the game of life there is only STAYING AHEAD or BEHIND.
The only choice that we have in life is to choose to play the INFINITE GAME with either an INFINITE or FINITE mindset.
The option that we choose to play the game in the end reveals whether we are playing for the short term or we are long term oriented.
Adopted from Simon Sinek’s book The Infinite Game
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Realizing this truth will help achieve “Fulfillment” in our lives
Adopted from Simon Sinek’s leadership quotes:
“The VALUE of OUR LIVES is not determined by what we do for OURSELVES.
The VALUE of OUR LIVES is determined by what we do for OTHERS.”
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Understanding this truth about life would help us lead our lives better
Adopted from Simon Sinek”s book The Infinite Game.
James Carse’s Game theory talks about infinite and finite games.
Life and business are infinite games where :
- There are no clearly defined rules
- Players can come and go and there in no definite number
- There is no end limit or time in an infinite game
It goes without saying that in such a context there is nothing like “winning” or “losing” since the goal should just be to stay alive in the game.This very philosophy has been very well highlighted by Simon Sinek in the following quote:
“There is NO such thing as “Winning Business” Or “Winning Life” , there is only AHEAD and BEHIND.”
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Understanding the Golden Circle
As shown in the snapshot , the WHY and HOW in whatever we do relates to the LIMBIC or emotional brain which only understands signals.
WHAT we do is directed related to the rational brain or neo cortex since this can be reasoned out logically
Adopted from Simon Sinek’s book Start With Why and this is a lesson how to direct communication to produce a desired effect
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Organization communication with respect to the marketplace
As shown in the image , the communication should start with WHY.
The percolation of the vision should trickle down to the makers of the product so that the WHAT in the product reflects the vision and is able to communicate the message to the end customers , part of the marketplace
Adopted from Simon Sinek’s book Start With Why
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How the Idea Diffusion curve can serve as a radar to customer loyalty
The Idea Diffusion curve highlights the Innovators and early adopters as the ones who are not risk averse when it comes to trying out NEW products
These are ones who love experimenting and whose word of mouth truly matters
Thus a company who creates a new product should first try to impress and attract these two segments.These people by virtue of being subject matter experts spread word of mouth and in turn create loyal customers associated with a brand
All iconic companies have one eye on this curve to serve as a guiding star for customer loyalty
Adopted from Simon Sinek’s Start With Why
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Inspirational quote for any budding entrepreneur
The following Simon Sinek quote should inspire all budding entrepreneurs to START.
“Dream BIG , START SMALL.
But MOST of ALL , START.”