Pile On Motivation

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Category: Marketing

  • Building customer loyalty by communicating the “WHY” aspect in a product

    People DO NOT buy WHAT we do but they buy WHY we do it.

    The touch point of an organization with customers or market place is where the WHAT aspect of a product is exposed.

    Once the WHY communicated in a VISION translates to the WHAT aspect of a product is when the “innovators” , “early adopters” are able to understand the meaning of the product and get loyal with the product.Subsequently they are the ones who spread “word of mouth” to the masses.

    Thus communicating the WHY aspect of a product has to be very clear to convert customers into loyal customers.

    Adopted from Simon Sinek’s book Start With Why

  • What is meant by “Breakage” in Retailing?

    The manipulative nature of promotions is very well established in the RETAIL INDUSTRY and one such principles is termed as “BREAKAGE”.

    BREAKAGE measures the percentage of customers who FAIL to take ADVANTAGE of a PROMOTION and end up paying FULL PRICE for the product instead.

    This typically happens when buyers do not bother performing the necessary steps to claim REBATES , a process purposely kept complicated to increase the likelihood of mistakes or inaction.

    Adopted from Simon Sinek’s book Start With Why

  • These are situations when “extraordinary talent” gets rewarded

    Adopted from Seth Godin’s book Linchpin , mentioned below are the THREE scenarios when extraordinary talent gets recognized and rewarded.

    1. When the knowledge is needed on a moment’s notice and bringing someone from outside is too risky or time consuming
    2. When the knowledge is required on a constant basis
    3. When the depth of knowledge is also involved in decision making

  • The four key aspects of Linchpins

    The four key aspects of modern age Linchpins , summarized as key takeaways from Seth Godin’s book Linchpin are as follows:

    1. High on emotional quotient and hence have great networking skills
    2. They are GO GIVERS
    3. They are SHIPPERS which means they complete the work that they start come what may
    4. Create their own PLATFORM to showcase their talent to a larger audience

    Adopted from Seth Godin’s book Linchpin

  • The Five Essential Personality Traits

    Most psychologists agree that there are five traits that are essential in how people look at us.

    These are:

    1) Openness

    2) Conscientiousness

    3) Extraversion

    4) Agreeableness

    5) Emotional Stability

    Adopted from Seth Godin’s book Linchpin

  • The Five Essential Personality Traits

    Most psychologists agree that there are five traits that are essential in how people look at us.

    These are:

    1) Openness

    2) Conscientiousness

    3) Extraversion

    4) Agreeableness

    5) Emotional Stability

    Adopted from Seth Godin’s book Linchpin

  • The Five Essential Personality Traits

    Most psychologists agree that there are five traits that are essential in how people look at us.

    These are:

    1) Openness

    2) Conscientiousness

    3) Extraversion

    4) Agreeableness

    5) Emotional Stability

    Adopted from Seth Godin’s book Linchpin

  • The Five Essential Personality Traits

    Most psychologists agree that there are five traits that are essential in how people look at us.

    These are:

    1) Openness

    2) Conscientiousness

    3) Extraversion

    4) Agreeableness

    5) Emotional Stability

    Adopted from Seth Godin’s book Linchpin

  • The Five Essential Personality Traits

    Most psychologists agree that there are five traits that are essential in how people look at us.

    These are:

    1) Openness

    2) Conscientiousness

    3) Extraversion

    4) Agreeableness

    5) Emotional Stability

    Adopted from Seth Godin’s book Linchpin

  • How Linchpins make use of their Deep Knowledge?

    Linchpins make their own MAPS.

    MAPMAKERS often have the confidence to draw MAPS because they understand their subject matter so deeply

    Adopted from Seth Godin’s book Linchpin