The new model of commerce is interactive , fluid and decentralized
This is a far cry from the traditional model wherein a tiny group defines a product or brand and a team of people go to sell it.
In the modern day every person who interacts with a consumer is doing marketing as leadership.
Hence the need of a Linchpin
Adopted from Seth Godin’s book Linchpin
The new model of commerce is interactive , fluid and decentralized
This is a far cry from the traditional model wherein a tiny group defines a product or brand and a team of people go to sell it.
In the modern day every person who interacts with a consumer is doing marketing as leadership.
Hence the need of a Linchpin
Adopted from Seth Godin’s book Linchpin
The new model of commerce is interactive , fluid and decentralized
This is a far cry from the traditional model wherein a tiny group defines a product or brand and a team of people go to sell it.
In the modern day every person who interacts with a consumer is doing marketing as leadership.
Hence the need of a Linchpin
Adopted from Seth Godin’s book Linchpin
“Linchpins make their own MAPS and thus allow the organization to navigate more quickly than it ever could if it had to wait for the paralysed crowd to figure out what to do next”
This is why Linchpins are so valuable during times of great complexity
Adopted from Seth Godin’s book Linchpin
Seth Godin highlights the characteristics that make a LINCHPIN truly indispensable. The following diagram makes a mention of these qualities.
When we take the path of servile obedience for the sake of risk averseness we end up surrendering a fulfilled life.
The Limbic brain understands only signals and it’s inherent tendency is to resist change.
This resistance , the fear of standing out rears its ugly head every time we are on the hook for the sort of work that demands unique creativity
Linchpins are the sparse little willing to do this sort of work overcoming the resistance , which makes them invaluable
Adopted from Seth Godin’s book Linchpin
“Unique creativity requires domain knowledge , a position of trust and the generosity to actually contribute
Unique implies creativity is focused and insightful”
This is why unique creativity cannot be replicated in a factory model of working and is specific to Linchpins
Adopted from Seth Godin’s book Linchpin
“A “Linchpin” helps leads and connects people in the organization actively and with finesse.
This takes emotional labor and cannot be done by following instructions in a manual.”
Adopted from Seth Godin’s book Linchpin.
The seven qualities that goes into making a “Linchpin” indispensable are:
Adopted from Seth Godin’s book Linchpin
“A linchpin finds a boss who cannot live without a Linchpin.
He finds a boss who adequately values his scarcity and contribution and rewards with freedom and respect.
A linchpin does the work and makes the difference”
Adopted from Seth Godin’s book Linchpin