“A “Linchpin” helps leads and connects people in the organization actively and with finesse.
This takes emotional labor and cannot be done by following instructions in a manual.”
Adopted from Seth Godin’s book Linchpin.
Category: Marketing
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The seven qualities of a “Linchpin”
The seven qualities that goes into making a “Linchpin” indispensable are:
- Providing a unique interface between members of the organization
- Delivering unique creativity
- Managing a situation of great complexity
- Leading customers
- Inspiring staff
- Providing deep domain knowledge
- Possessing a unique talent
Adopted from Seth Godin’s book Linchpin
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A “Linchpin” chooses a right boss
“A linchpin finds a boss who cannot live without a Linchpin.
He finds a boss who adequately values his scarcity and contribution and rewards with freedom and respect.
A linchpin does the work and makes the difference”
Adopted from Seth Godin’s book Linchpin
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“Tribe” evolution over the years
Human beings have need for a tribe but the makeup of the tribe has changed forever.
Now a tribe consists of our customers or coworkers not only our family, our village or religious groups
Adopted from Seth Godin’s book Linchpin
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This truth on marketing has not changed over the years
“For the last five hundred years . the best way to succeed has been to treat everyone as a stranger you could do business with.”
Adopted from Seth Godin’s book Linchpin
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Relevance of Dunbar’s Number
What is the relevance of Dunbar’s Number in the age of Social Media?
What is the relevance of Dunbar’s Number in the modern day of social media? To know the answer we first need to understand the concept of this number.
Understanding Dunbar’s Number – “British anthropologist Robin Dunbar theorized that a typical person can’t easily have more than 150 people in his tribe. After 150 friends and fellow citizens we cannot keep track. It is too complicated.”
This exposes the limitation of human brain in terms of maximum number of connections we can have at any point of time.
In the modern age of social media where we have virtual friends and connections it is common to have 1000 connections showing how superficial we can get in the age of social media.
Seth Godin exposes us to this truth in his book Linchpin and inspires us to focus on true human bonds instead of superficial virtual connections.
For another interesting insight from Seth Godin’s Linchpin please read:
https://viewpointsunplugged.com/who-is-a-true-linchpin/
Seth Godin’s blog is a wonderful place to get started if you want to feel inspired, please visit:
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Overcoming resistance of the limbic brain
The limbic brain or the lizard brain in human beings is the single biggest resistance towards change.
Its inherent tendency is to anticipate fear and stay away from things that bring in a change to the status quo.
A linchpin conquers the resistance of the limbic brain and is open to take calculated risks.
“It is impossible to be a linchpin if you agree to feed your anxiety.”
Adopted from Seth Godin’s book Linchpin.
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Understanding the law of “Linchpin Leverage”
The law of Linchpin leverage states that:
“The more value you create in your job , the fewer clock minutes of labor you actually spend creating the value”
This separates a Linchpin from the GOOD
Adopted from Seth Godin’s book Linchpin
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“Great teachers” in schools is the need of the hour
Good teachers in schools teach students to obey rules and ensure compliance.This education is perfectly suited for grooming a group of well trained factory workers.
In the modern age of a knowledge worker to groom “Linchpins” requires Great Teachers who teach the below most important aspects:
1) Solving INTERESTING problems
2) Leadership traits
Adopted from Seth Godin’s book Linchpin
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What goes into a “Linchpin’s” persona
The image below adopted from Seth Godin’s book Linchpin aptly highlights the ingredients of a Linchpin’s persona.
Noteworthy is the fact that a Prodigy is NOT a Linchpin
