Understanding the Golden Circle

As shown in the snapshot , the WHY and HOW in whatever we do relates to the LIMBIC or emotional brain which only understands signals.

WHAT we do is directed related to the rational brain or neo cortex since this can be reasoned out logically

Adopted from Simon Sinek’s book Start With Why and this is a lesson how to direct communication to produce a desired effect

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One response to “Understanding the Golden Circle”

  1. Kumar Dipu Avatar

    Reblogged this on Dipu’s blog.

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