Human brain’s craving for a sense of “purpose”

Adopted from Simon Sinek’s book titled “Together is Better”

Our human brain is oriented to feel comfortable given a sense of purpose and direction.

Truly great leaders know this scientific fact and hence to lead a “trusting team” they show their team a sense of purpose.

Once our brain understands about a specific purpose and direction , it is creative enough to devise innovative means to reach the destination overcoming obstacles that can come in the way.

The sense of purpose and direction provided separates great leaders from the ordinary “placeholder” leaders.


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