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Category: Marketing

  • Importance of ACTION

    The insight adopted from Simon Sinek’s leadership quote inspires a TRUE LEADER on the importance of ACTION as against words.

    Simon Sinek leadership quote

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  • If you WANT PROGRESS be UNREASONABLE..

    The insight adopted from Malcolm Gladwell’s best seller David and Goliath reminds us that un-reasonability and progress go hand in hand..

    “As the playwright George Bernard Shaw once put it: “The reasonable man adapts himself to the world: the unreasonable one persists in trying to adapt the world to himself. Therefore all progress depends on the unreasonable man.”

    David and Goliath – Malcolm Gladwell

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  • If you are UP AGAINST more FANCIED OPPOSITION, ALWAYS remember this..

    The insight adopted from Malcolm Gladwell’s book David and Goliath is a constant reminder as to why more often than not giants are toppled by less fancied opponents..

    Giants are not what we think they are. The same qualities that appear to give them strength are often the sources of great weakness.”

    David and Goliath – Malcolm Gladwell

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  • Why RESEARCH says that PURPOSE TRUMPS PASSION?

    The insight has been adopted from Chip and Dan Heath’s best selling book The Power of Moments and illuminates us as to why research suggests that PURPOSE trumps PASSION.

    “The best advice is NOT to PURSUE your PASSION, it is PURSUE your PURPOSE. Even better try to combine both. PASSION is INDIVIDUALISTIC, it can energize us but can isolate us as well. By contrast PURPOSE is something PEOPLE can SHARE, it can KNIT GROUPS TOGETHER.”

    The Power of Moments – Chip and Dan Heath

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  • How often do you experience “REMINISCENCE BUMP”?

    REMINISCENCE BUMP constitutes the 15 year period from age of 15 till the age of 30 wherein vivid memories tend to be drawn disproportionately since the period is the TIME OF FIRSTS in terms of experiences and hence is the driving factor for novelty.

    Chip and Dan Heath mention the same in their best seller named The Power of Moments.

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  • How often do you pay a GRATITUDE VISIT?

    The insight has been adopted from Chip and Dan Heath’s book, The Power of Moments, highlights the benefits of expressing gratitude..

    “Expressing Gratitude pleases the Recipient of the praise, of course, but it can also have a BOOMERANG effect, ELEVATING the spirits of the GRATEFUL PERSON.”

    The Power of Moments – Chip and Dan Heath

    Research has found that if you conduct a gratitude visit, you feel a rush of happiness afterward.

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  • How can BREAKING the SCRIPT create DEFINING MOMENTS?

    The insight has been adopted from Chip and Dan Heath’s best selling book The Power of Moments, mentions the importance of breaking the script.

    BREAKING the SCRIPT by defying people’s expectation of how an experience will unfold is another method to create MOMENT OF ELEVATION.

    Who cherishes the memory of the last time they ate at McDonald’s?

    If you are looking to create memorable moments for your customers you’ve got to BREAK the SCRIPT.

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  • How SELLING and RELATIONSHIP BUILDING go hand in hand?

    Watch this video from Simon Sinek to know more

    https://fb.watch/c9iX1ytqhP/

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  • How many of YOU REALIZE this RESPONSIBILITY?

    The insight has been adopted from Simon Sinek’s great leadership quotes..

    Simon Sinek leadership quote

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  • This is YOUR OPPORTUNITY for CREATIVITY..

    The insight has been adopted from the following wonderful insight shared by Simon Sinek..

    Simon Sinek insight

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