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Category: Marketing

  • Is your TASTE getting ESOTERIC by the day? The reason..

    The insight has been adopted from Malcolm Gladwell’s best selling book Blink.

    “When we become expert in something, our tastes grow more esoteric and complex.”

    Blink by Malcolm Gladwell

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  • Why is STORYTELLING a TOUGH SKILL?

    The insight has been adopted from Malcolm Gladwell’s book Blink..

    “We have, as human beings, a storytelling problem. We’re a bit too quick to come up with explanations for things we don’t really have an explanation for.”

    Blink by Malcolm Gladwell

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  • How to CREATE MOMENTS of CONNECTION?

    Chip and Dan Heath in their best selling book The Power of Moments enlighten us on the means to create moments of connection via creating shared meaning through the following 3 aspects –

    1. Creating a SYNCHRONIZED MOMENT
    2. INVITING SHARED STRUGGLE
    3. Connecting to a MEANING

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  • When do PEOPLE WELCOME STRUGGLE? 3 conditions..

    As mentioned by Chip and Dan Heath in their best seller The Power of Moments, people welcome struggle when the following 3 conditions are met –

    1. It is THEIR CHOICE to PARTICIPATE
    2. PEOPLE have AUTONOMY
    3. People find the MISSION MEANINGFUL

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  • What can the LAW of the FEW teach us?

    The insight has been adopted from Malcolm Gladwell’s best selling book Tipping Point.. The insight makes us realize way and means to package information to tip beyond a threshold to create magic.

    The Law of the Few says that there are exceptional people out there who are capable of starting epidemics. All you have to do is find them. The lesson of stickiness is the same. There is a simple way to package information that, under the right circumstances, can make it irresistible. All you have to do is find it.”

    Tipping Point – Malcolm Gladwell

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  • How DO we CHOOSE our FRIENDS? Read what RESEARCH has to say..

    The insight adopted from Malcolm Gladwell’s best selling book Tipping Point illuminates us on what research has to say as to how we pick and choose our friends..

    “A study at the University of Utah found that if you ask someone why he is friendly with someone else, he’ll say it is because he and his friend share similar attitudes. But if you actually quiz the two of them on their attitudes, you’ll find out that what they actually share is similar activities. We’re friends with the people we do things with, as much as we are with the people we resemble. We don’t seek out friends, in other words. We associate with the people who occupy the same small, physical spaces that we do.”

    Tipping Point – Malcolm Gladwell

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  • Why GOOD BUSINESSMEN are GOOD HUMAN BEINGS as well?

    The insight has been adopted from Simon Sinek’s great leadership quotes.

    “We don’t do business with companies. We do business with people. Business is always human.”

    Simon Sinek

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  • As a LEADER, is LACK of TRANSPARENCY bothering you? A must read..

    The insight has been adopted from the following enlightening quote of Simon Sinek.

    Transparency doesn’t mean sharing every detail. Transparency means providing the context for the decisions we make”

    Simon Sinek

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  • How do I become an INFINITE MINDED LEADER? Watch this

    Amazing video from Simon Sinek, explains and illuminates us how each of us can become INFINITE MINDED leaders to succeed in the infinite game of life and business..

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  • You EARN COURAGE when you do THIS..

    This wonderful insight has been adopted from Chip and Dan Heath’s best selling book The Power of Moments.. This insight illuminates us why mastery over FEAR is quintessential to earn courage..

    “Courage is resistance to fear, mastery of fear—not absence of fear.”

    The Power of Moments – Chip and Dan Heath

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