Adopted from the book titled “Switch” by Chip and Dan Heath

It is the inherent tendency of our very own rational brain to search for the problems instead of the solution when faced with a situation

Also this part of the brain which makesvus unique and separate from other animals gets confused when made to decide amongst a bunch of options

The two techiques that solve these problems are:

1) Find the bright spots to help the brain focus on the solutions and positives

2) Provide it a crystal clear direction to remove ambiguity