Gary Kildall and his company Digital Research had come up with an advanced operating system DR DOS for shipping to IBM PC’s.

Due to a glitch in Microsoft’s operating system , IBM had become eager to sign a contract with Digital Research for shipping it’s OS in all IBM PC’s.

But due to lack in discipline Digital Research missed the bus and could not become the modern day Microsoft.

Unlike Digital Research 10X companies do not make such mistakes and ensure high return on luck when presented with such golden opportunities.

Adopted from Jim Collins’s book titled “Great By Choice”