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  • Heard about Schmoozing?

    Schmoozing for Entrepreneurs

    The term “schmoozing” is related to make more social connects & contacts.This is the prerequisite for entrepreneurs of start ups in the modern era.

    In his book “Art of The Start” Guy Kawasaki makes a mention of “schmoozing”  and the need of it wherein he makes a mention of the fact that:

    The most important thing is “NOT WHAT WE KNOW OR WHOM WE KNOW , IT IS WHO KNOWS YOU.”

    Thus for running a successful start up in this hyper mediated age we need to improve our social connects to broaden our reach.

  • Hooking a customer to a product

    Design of habit forming products

    “Hooked” By Nir Eyal mentions  4 steps , the marketing department of every company takes in order to create “habit forming” products. The steps are as follows:

    1. Trigger  –  Create Internal followed by external triggers to create a sense of craving for the product.This can be social media driven campaigns as well.
    2. Action – This step enables the customer to take action after getting enticed by the trigger
    3. Variable rewards – Variable rewards , part of the enticement keeps the customer engaged and enables the flow of the neurotransmitter named “dopamine”.This leads to the excitement and addiction towards the product.
    4. Invest – Once the customer is convinced by the “rewards” he/she expresses the desire to “invest” and hence get hooked to the habit forming product.

    So any product that needs to ethically engage with the customer needs to follow these 4 steps of habit formation.

  • Enabling our brain to stay away from distractions

    Sharpen  Focus Of Our Mind

    David Rock in his book Your Brain at Work very scientifically explains the natural tendency of human brain to get distracted.

    Our brain is attracted by anything novel , with the Anterior Cingulate Cortex , the area of the brain , primarily responsible for detecting anything novel.

    There is a braking mechanism though , that inhibits distractions and helps our mind  focus better.This region of the brain is known as Ventro Lateral Prefrontal Cortex and this needs to judiciously made use of , to remove negativity and sharpen our focus for better results and performance.

    Thus knowing the working of brain helps focus our energies in the right direction.

  • Ever heard about the neurotransmitter named Oxytocin?

    Benefits of “Oxytocin”

    Summarized below are some pointers to get started on the benefits related to the neurotransmitter named “Oxytocin”.

    • Oxytocin is the chemical  that flows through our veins when we achieve fulfillment.
    • Oxytocin flows when we get fulfillment by doing something selflessly.Thus “go giver” approach and its benefits follow.
    • Oxytocin can help increase immunity and fights stress
    • The flow of oxytocin cannot be tricked and true fulfillment needs to happen for this to flow through our veins.

  • Making the most of your “mentor” – Tips from “Barking Up The Wrong Tree”

    The author Eric Barker makes a mention of some of the following key points to get the best out of a chosen mentor

    1. Be A worthy pupil
    2. Follow up with them and keep in touch
    3. Study them really hard
    4. Do not waste time of a mentor asking questions Google can answer for you
    5. Do Acts that Make them Proud

     

  • Building social “networking” skills – Takeaways from “Barking Up The Wrong Tree”

    Some of the key tips mentioned by author Eric Barker are as follows:

    1. Start With The Friends That You Already Have
    2. Find the “Superconnectors” who are experts at networking and would help you network and reach out to prospective friends
    3. Invest time and budget to make long lasting relationships
    4. Always follow up with friends from time to time
    5. Join social networking , WhatsApp groups to increase your reach

  • The power of “social bonds”

    Human beings right from the caveman times have been social animals.It is the inherent ability of human beings to form social bonds that makes socialization so much fulfilling.

    In the modern age of social media , virtual reality we come across virtual friends.Though good for  “short term happiness” yet in the absence of “face to face” connect the social bonding is felt missing in such kind of relationships.

    This is hardly surprising since social bonding is closely intertwined with our very existence.We feel comfortable in the midst of trustworthy groups.This is how organizations , societies , countries and civilizations have been formed over the years.The common thread being social bonds among a like minded group of people.

    This is a biological constant as well.While we form social bonds and feel comfortable among trustworthy people , the neurotransmitter named “oxytocin” flows in our veins and gives us fulfillment.This results only during “face to face”/”in person” interactions thus necessitating such kind of communication as opposed to virtual communication.

    Thus considering the fact that  social media is reaching menacing proportions , it is indeed time to take stock of the situation and realize the importance of social bonds , face to face communication in order to achieve long term fulfillment.

  • How judicious use of Post-It notes can help reduce stress?

    Human brain has limited working memory.

    To plan better for the next day at work , thinking more about to-dos constantly results in high amount of strain on the brain by triggering what is known as “rehearsal loops“.These constantly play on in our mind reminding us of the action items.

    Rather than subjecting ourselves to duress , the much easier option to write down the list of to-dos in Post-It notes to reduce the pressure on brain for better performance.

    Eric Barker’s book , Barking Up the Wrong Tree makes a mention of the same.

  • The magic “credibility” can do to our brain

    Neuroscience has proven the fact that human brain naturally gets relaxed when we listen to people who have a lot of credibility.

    This would mean listening to people whose opinion we naturally trust and who are “go to” people in terms of advise.

    When we listen to such people , our own thought process stops and related regions of the brain get turned off.This results in the relaxing effect.

  • Labeling of emotions to reduce stress

    It has been scientifically proven that negative emotions perceived by our limbic brain increases stress levels.

    A very effective technique in reducing of the stress when faced with such situatiins , is labeling such emotions.This relaxes our nerves and makes us feel much better.

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