Some of the points I found very helpful from Margot Leitman’s Long Story Short.

1) There is no need to explicit explain the moral of your story to the audience

2) What is most important is that the story should move the audience

3) Trying to control audience reaction and feelings is impossible

4)It is difficult to get back audience once we lose their favor

5)What is importance is purity of your intentions for the audience to appreciate the same

6) Inner monologue makes for a compelling story

7) Do not share the tale about someone for the purpose of gossip , rather share it for making the occasion memorable

8) Always be ten steps ahead of the audience