Though there are multiple reasons, these are three main reasons why google search stands out and has obliterated competition.
Though there were other search engines like AltaVista, AskJeeves, Yahoo to name a few, google search’s ease of use has led to a habit forming behavior in the minds of people.
Dan Ariely has coined the term Ikea Effect to enlighten all of us how the Swedish giant is able to drive customer engagement.
This phenomenon finds a mention in Nir Eyal’s book Hooked where he explains this principle to explain customer engagement.
By giving the ownership of assembling the items purchased to the customers, they get more attached towards them.
Along with this irrationality there are various such quirks that Dan Ariely has mentioned in his book Predictably Irrational.
Highlighted below is one such irrationality:
https://viewpointsunplugged.com/why-a-seller-values-property-more-than-buyer/
To know more about Nir Eyal and Dan Ariely please read the following links:
To know more on the pain killer named social media, please read the following blog post.
To understand the peculiarity of the brain’s pleasure center or Nucleus Accumbens, please read this wonderful insight.
The insight has been inspired from Nir Eyal’s book Hooked.
To understand the relationship between the Fear of Missing Out and spike in Internet Usage to drive away anxiety and depression, read this blog post.
To know the importance of the very famous Fogg Behavior Model for driving customer engagement, please read this insight.
The significance of the model stems from the fact that it states that all three components of motivation, ability and trigger are needed in the right proportion to drive desired consumer behavior.
The blog post has been inspired from Hooked, a book by Nir Eyal.
For another such wonderful insight from the book Hooked, please read this insight:
https://viewpointsunplugged.com/peculiarity-of-brains-pleasure-center-what/
The book Hooked by Nir Eyal is indeed a rare gem. Its a must read if you want to build a habit forming product.
https://www.amazon.in/Hooked-How-Build-Habit-Forming-Products-ebook/dp/B00NW01MKM
To build a habit forming product, it’s a great idea to follow the Five Why Approach.
As mentioned by Nir Eyal in Hooked, the Five Why Approach is great framework to zero in on an idea to build a habit forming product.
Once the habit drives customer’s behavior, customer engagement skyrockets.
This is a strategy adopted by all popular social media products e.g. FB, Instagram etc.
Agree or not most of us are addicted to habit forming products like FB, Instagram, Twitter etc. To understand whether habit forming products are Vitamins or Painkillers read this post.
Habit forming products are a bit of both as this wonderful insight explains.
As you can see habit forming products start as necessary vitamins and then once we are addicted to them they become painkillers. Something we cannot live without.
Read these insights curated from the book Hooked.
https://viewpointsunplugged.com/?s=hooked
Read this wonderful book from Nir Eyal.
To understand how habits are like pearls, read this insight. Both are driven by the common thread of a TRIGGER.
If you are looking to build a habit forming product to enhance customer engagement, understanding the habit zone is important to gauge the habit forming potential.
To know more details about this concept and the parameters that lead to moving a product to the zone, read this blogpost.
As you can see from this insight, two important parameters are perceived utility and frequency to help us understand the Habit Zone.
Hooked by Nir Eyal illuminates us on many such interesting concepts that drive habit formation. These go a long way towards design of great products.
To read another similar insight from the book Hooked, please read below:
https://viewpointsunplugged.com/variable-awards-lead-to-addiction-how/
To know more about Nir Eyal and his work please visit this link: