Habits drive customer engagement. Habits drive repeat behavior. To understand how habits are key to increased customer lifetime value (CLTV) read this insightful post.
This post highlights why successful product companies drive customer engagement through habit forming behavior.
Though QWERTY keyboard in our phones and laptops come with inherent challenges, yet human irrationality has ensured QWERTY’s relevance even to this day.
To know WHY read this insight inspired from HOOKED.
To read more insightful posts from HOOKED, please read these blogs.
To understand the science as to how Variable Awards lead to Addiction, read this blog post.
In his book Hooked, the author Nir Eyal mentions how variable awards leads to addiction.
This cue is utilized by all popular social media channels e.g. Facebook, Instagram as well as slot machines in casinos.
The human brain craves for rewards and when the variability is more, the craving is more.
When used intelligently and ethically in a product, it can lead to habit forming behavior and high customer engagement.
To understand the MORE is MORE principle and especially how viral cycle time is related to viral growth, read this insight.
This insight tells how increase in viral cycle time can lead to viral growth in customer engagement.
To understand the nuances of the Hooked Model to drive your customer engagement, read this blog post.
The Hooked Model is an intriguing framework that finds a mention in Nir Eyal’s book Hooked.
When the steps are followed diligently, it leads to increased customer engagement and paves the way for habit forming products.
Read this book to unleash all wonderful insights related to this model.
Nir Eyal has very nicely mentioned the truth around the lifecycle of habit forming products in his book Hooked. Read this wonderful insight to know more about habit forming products.
“Habit-forming products often start as nice-to-haves (vitamins) but once the habit is formed, they become must-haves (painkillers).”
Hooked – Nir Eyal
Further to the lifecycle of habit forming products, read another wonderful insight on habit forming products.
To know about a similar insight on habit forming products, read this blog post.
https://viewpointsunplugged.com/ultimate-goal-of-a-habit-forming-product/
And finally to know more about the author Nir Eyal read this link:
https://en.wikipedia.org/wiki/Nir_Eyal
Also please do not forget to grab a copy of the book named Hooked from Nir Eyal. This is your first step towards building a habit forming product.
https://www.amazon.in/Hooked-How-Build-Habit-Forming-Products-ebook/dp/B00NW01MKM
“Ten-minute rule.” If I find myself wanting to check my phone as a pacification device when I can’t think of anything better to do, I tell myself it’s fine to give in, but not right now. I have to wait just ten minutes.”
Hooked – Nir Eyal
Following this principle can help us getting distracted for small reasons.
The following metric provided by Nir Eyal in his best selling book named Hooked illuminates us on this metric. Whether you too are addicted to your phone will become clear through this metric.
“79 percent of smartphone owners check their device within 15 minutes of waking up every morning.”
Nir Eyal – Hooked
Thus being aware of your phone addiction can take you a step closer to exercising self restraint for the a healthy lifestyle.
Hooked By Nir Eyal mentions of a 4 step Hook Model in order to create “habit forming” products. The steps are as follows: