What is unique about “Clocky” the alarm clock?

Gauri Nanda from MIT had designed a unique alarm clock with wheels named “Clocky”.

This clock was meant to start moving across the room using the wheels instead of giving the provision to “snooze”.

As a result of this the clock gave no chance to the user to neglect the alarm.

What a great invention to tame the “elephant” limbic brain.

“Switch” by Chip and Dan Heath makes a mention of this.

Please see the link below(source today.com) for more details on the invention.

https://www.google.com/amp/s/www.today.com/today/amp/tdna133547

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