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Category: Marketing

  • Are you a MARKETEER, yet NOT AWARE of the IDEA DIFFUSION CURVE?This is where you START ..

    Gordon Moore’s idea diffusion curve is a very important lesson to keep in mind for marketers.Knowing this helps to position a product and target to specific groups of customers.

    There are 4 categories of people talked about here –

    1. Innovators – These are the ones who always like experimenting with new products and take the maximum risk when it comes to trying out a new product.
    2. Early Adopters – These like innovators come a little late in the game but are very open to try out new products and experiment a lot.

    Once innovators and early adopters like a product they like spreading the idea virus to the rest of the following groups which may be their friends , followers , family etc.

    3. Early and late majority – These are the ones who buy a product only when the word has spread about the benefits of the product. They are risk averse and listen to the advise of the 1st two groups and buy a product. But they form the mass market share.

    4. Laggards – These are people who buy a new product only when the old product is no longer is use in that age. For example these are the ones who started buying smartphones when they realized key pad phones were going out of the market.

  • Does your MARKETING STRATEGY FOCUS on EARLY ADOPTERS?This is WHY you should START with THEM..

    Seth Godin’s wonderful work related to “All Marketers Are Liars” , “Purple Cow” and their relationship with “Gordon Moore’s idea diffusion” curve ,highlights the need of modern day marketers to influence “Early Adopters” to ensure customer stickiness.

    Though the “early and late majority” form a chunk of the market share , only when the early adopter is convinced of the quality & remarkability of a product , they will sneeze and spread the idea virus to their friends , family etc. who are part of the early and late majority and fully depend on their decisions on the innovators and early adopters.

  • As a MARKETEER, are you SURE you know all the “P”’s of MARKETING?This is the RAREST yet MOST IMPORTANT..

    Adopted from the following great insight shared by Seth Godin

    Aside from the widely accepted “P”s of marketing the most important and often forgotten “P” for marketers is the “Purple Cow”.

    By Purple Cow , what Seth Godin means is creating something remarkable and building a story around it to create customer stickiness.

  • Are you FAILING to ADOPT a GOOD HABIT?Learn how to TRIGGER the HABIT LOOP..

    Adopted from the following great insight shared by Charles Duhigg from the book The Power of Habit

    Habits develop in a region of limbic brain named “basal ganglia”.

    The habit loop consists of three components.

    1)Cue – The trigger based on which brain decides whether to consider sequence of actions as habits.

    2)Routine – Repetitive sequence of mental , emotional , physical activities that form a repetitive routine.

    3)Reward – The reward that is expected out of automating the loop whether good or bad .

    It is the ability of the brain to continuously automate repetitive patterns as habits to reduce size of brain and increase efficiency of the brain.

    This is an awesome book to understand how to develop good habits & update wrong habits with nicer habits..

  • Are you an ETERNAL PESSIMIST?Wise words to change you for good..

    Adopted from the following great insight shared by Simon Sinek

    “I find, when you’re an optimist, life has a funny way of looking after you.”

  • Are you KNOWLEDGEABLE and RESTING on past LAURELS?Hang on , the NEXT STEP is WISDOM..

    Adopted from the following great insight shared by Simon Sinek

    Knowledge is related to someone being intelligent with good IQ levels in learning things really fast.

    Wisdom comes with emotional intelligence in being able to see patterns and connecting the dots..

    What counts is wisdom since it is based on context.Ability to apply knowledge by being mindful of the context is wisdom.

    Nothing explains the difference better than the following great saying of Simon Sinek.

    “Knowledge is understanding based on what has been studied and learned. Wisdom is understanding based on what has been felt and experienced.”

  • As a BUSINESS LEADER are you AWARE that the GAME of BUSINESS is indeed INFINITE?Learn to be an INFINITE PLAYER..

    Adopted from the following great insight shared by Simon Sinek from his book The Infinite Game

    Finite players – Obsessed with beating the competition , believe in short term gains

    Infinite players – Obsessed with the journey in trying to make a better version of their ownselves everyday.Not pertubed by competition.

  • Are you into the PROFESSION of HIRING PEOPLE?Agree or not these TWO kinds can’t be ignored..

    Adopted from the following great insight shared by Guy Kawasaki from the book The Art of the Start

    The following are two kinds of people we end up recruiting –

    1. Ones those who do NOT have any MAJOR WEAKNESSES – NEITHER do they have any MAJOR STRENGTHS
    2. Ones those who HAVE MAJOR STRENGTHS – THEY MAY HAVE MAJOR WEAKNESSES as well.

  • Is your SALES PITCH missing a TRICK?Rehearse this for desired results..

    Art of the Start” by Guy Kawasaki mentions some very important points on “pitching”for entrepreneurs.

    One such concept is “Answer the Little Man”.

    When you are trying to make a point , be it in a presentation to a venture capitalist or to an audience , always imagine a SMALL MANsitting on your shoulder and asking the question ” SO WHAT “ after every point is made.

    This way we would make more relevant & easily understandable comments.

  • As an ENTREPRENEUR are you AWARE of a WORTHY RIVAL?This will ALWAYS KEEP you in the GAME..

    Adopted from the following great insight shared by Simon Sinek from his book The Infinite Game

    In a finite game e.g. football there are fixed set of players , rules are fixed , duration is fixed.As a result of this “winning” , being the “best” are options.

    In infinite games where duration in unknown , rules are not predefined , players are unknown it is of paramount importance to a player to keep playing with the goal of advancement of a “just cause”.

    In such a game where being the “best” or “winning” does not matter , it is very important to know and pick a “worthy rival” from whom a thing or two can learnt for survival in the long run.