The term “schmoozing” is related to forming more social connections and contacts so important for entrepreneurs of start ups.
In his book “Art of The Start” Guy Kawasaki makes a mention of “schmoozing” and the need of it wherein he defines it as-
The most important thing is NOT WHAT WE KNOW OR WHOM WE KNOW , IT IS WHO KNOWS YOU.
Adopted from the following great insight shared by Dan Ariely from the book Predictably Irrational
Hooked By Nir Eyal mentions of a 4 step Hook Model in order to create “habit forming” products. The steps are as follows:
Hooked” by Nir Eyal makes a mention of the Hook Model and ways to ingrain a product in the mind’s of a customer. The tips provided go a long way in explaining how to get your customers hooked to your product.
To hook a customer to a product , the product should get ingrained with the habit of the customer via the following :
Adopted from the following great insight shared by Daniel Pink from the book A Whole New Mind
1) Left Brain for number crunching vs Right Brain for getting the big picture
2) From Industrial Age till Information Age need of the hour was L(Left Brain) Directed thinking.
3) In the modern Conceptual Age , in the age of abundance , R(Right Brain) Directed Thinking would rule.
Adopted from the following great insight shared by Simon Sinek from his book The Infinite Game
A “Just Cause” is defined as the futuristic vision aimed towards engaging employees of an organization for achievement of fulfillment in their lives.This is solely driven by the sense of meaning in the vision that makes monetary short term benefits insignificant to an employee of an organization.
Needlessly to say taking baby steps towards that vision gives us a sense of fulfillment.This is why the company mission and vision statements should be oriented more towards alignment with a “Just Cause” rather than benefits which can be felt only in the short term.
All great organizations orient their vision and mission statements keeping the long term perspective in mind.
In the book named “Hooked” , Nir Eyal makes a mention of Fogg’s Behavioral model that goes a long way in helping product manufacturers design habit forming products.
The formula is B = MAT where behavior of an user is a function of the following three parameters
B = behavior , M = motivation , A =ability of the purchase & T = trigger provided
Adopted from the following great insight shared by Simon Sinek from his book The Infinite Game
When Steve Jobs and his team at Apple visited Xerox PARC , Palo Alto CA in 1979 they were introduced to the new GUI based concept.
Though Apple had made significant investments in command based interface for its Apple PCs , being an infinite minded leader he exercised “Existential Flex” and decided to adopt GUI for its Macintosh to be released in the next 4 years.
Needless to say he faced quite a lot of resistance from his own employees who were not comfortable with disruption.
The fact that the risk paid off is ample testimony to the fact that an infinite minded leader can preempt disruption in enabling an organization to reach great heights in an infinite game.
Adopted from the following great insight shared by Simon Sinek from his book The Infinite Game
CVS Caremark in Feb 2014 , declared that it would stop selling cigarettes in all its stores.This was in line with the broader health care commitment it had embarked on.
For many Wall street pundits this seemed a suicidal move that would cost it revenues to the tune of billions of dollars.
But what transpired was magical.All those who predicted that cigarette sales from CVS would shift to other local stores were taken by surprise.
The move by the infinite minded player CVS had a lasting impact on the population who started reducing cigarette consumption and hence instead of shift in revenue due to sale of cigarettes the cigarette consumption itself drastically reduced.
After a initial setback due to fall in share prices , as a result of this move , the share prices of CVS recovered since this was taken in a very positive manner by the employees and population in general.
In line with its infinite minded vision CVS Caremark changed its named to CVS Health in Sep 2014.
This proves beyond doubt that an infinite minded vision is always for the long run and the risk taken proves its worth in the long run.
Adopted from Simon Sinek’s book titled “The Infinite Game”.
Whereas performance relates to IQ(Intelligence Quotient) , trust relates to EQ(Emotional Quotient)
Performance is given more value by finite minded leaders who put numbers ahead of people.
Trust is given more value by infinite minded leaders who are willing to take the risks to form trusting teams.
In the modern day workplace there is an increasing emphasis being given to trust since performance can be taught whereas trust is more human in nature.