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Category: Marketing

  • As a LEADER what matters to you most , IQ or EQ?This INSIGHT will change you for good..

    Adopted from the following great insight shared by Simon Sinek from his book The Infinite Game

    Whereas performance relates to IQ(Intelligence Quotient) , trust relates to EQ(Emotional Quotient)

    Performance is given more value by finite minded leaders who put numbers ahead of people.

    Trust is given more value by infinite minded leaders who are willing to take the risks to form trusting teams.

    In the modern day workplace there is an increasing emphasis being given to trust since performance can be taught whereas trust is more human in nature.

  • Are you AWARE what it takes to be a LINCHPIN?Muster GUTS to MASTER these 3 things..

    Adopted from the following great insight shared by Seth Godin from his book Linchpin

    1. Masters the limbic brain(devil) and lets their rational brain take charge of the fear , stress of the limbic brain when it comes to taking risks in order to create insanely different things to achieve fulfillment.
    2. Challenges the status quo
    3. In the modern age where factory model has become irrelevant , has the guts to take risks to avoid sheep-walking.
  • Are you CONFUSING GOAL with VISION?Know the DIFFERENCE before its TOO LATE..

    Adopted from the following great insight shared by Simon Sinek

    The best and the crispest way to visualize the difference between Goal and Vision is the following definition by Simon Sinek.

    The difference between vision and a goal is the finish line.

    • A goal is 26.2 miles. You can simply count the metrics and know when you’ve completed your goal.
    • A vision is having a crystal clear sense of what the finish line looks like, but no idea of how far away it is.
  • Are you STRUGGLING with your SALES PITCH?Know the 10/20/30 Rule..

    Adopted from the following great insight shared by Guy Kawasaki from the book The Art of the Start..

    10/20/30 rule of pitching:

    10 – 10 slider presentation

    20 – 20 minutes of presentation

    30 – 30 Font text in slides for ease of readability

  • Do you GENUINELY want to give more AUTONOMY to your STAR EMPLOYEES?This is the TRICK..

    Adopted from the following great insight shared by David Rock from the book Your Brain at Work

    “In the workplace, you could increase autonomy by letting people work more flexibly, or work from home, or reducing the amount of reporting required.”

  • Are you in DIRE NEED of ENGAGING your EMPLOYEES?Allow “Community Days”..

    Atlassian has a concept of FedEx day wherein employees are free to do a project of their choice with people of their choice and have to show a tangible outcome.The whole idea behind doing the same is as mentioned by David Rock in the following extract from Your Brain at Work..

    “In the workplace, in order to increase fairness some organizations allow employees to have “community days,” where they give their time to a charity of their choice.”

  • Why is a LINCHPIN a BOSS’s DELIGHT?

    Adopted from the following great insight shared by Seth Godin from his book Linchpin highlights how a LINCHPIN turns out to every BOSS’s delight.

    What the boss really wants is an artist, someone who changes everything, someone who makes dreams come true. What the boss really wants is someone who can see the reality of today and describe a better tomorrow. What the boss really wants is a linchpin.”

  • Are you looking for a new CEO?To frame the perfect job description think CVO..

    Adopted from the following great insight shared by Simon Sinek from his book The Infinite Game

    A Chief Executive Officer is actually a Chief Vision Officer, someone who is responsible for setting and articulating and ensuring the organization is heading in one direction and then hiring the people and giving them direction beyond the short term.”

  • As an ENTREPRENEUR are you COMPROMISING with your HIRING STRATEGY?High time you realized the need of “A GRADE” EMPLOYEES..

    Adopted from the following great insight shared by Guy Kawasaki from the book The Art of The Start

    The “Art of The Start” by Guy Kawasaki mentions the following famous saying of Steve Jobs , on the need to hire ‘A’ grade employees , for any emerging start up:

    A’ grade employees would hire ‘A’ grade employees , ‘B’ grade employees would hire ‘C’ grade employees , ‘C’ grade employees would hire ‘D’ grade employees and soon the organization will be filled with bozos of no use.

  • As an ENTREPRENEUR are you in a RUSH for more SOCIAL CONNECTIONS?This is WHY you should know “SCHMOOZING”..

    The term “schmoozing” is related to forming more social connections and contacts so important for entrepreneurs of start ups.

    In his book “Art of The Start” Guy Kawasaki makes a mention of “schmoozing” and the need of it wherein he defines it as-

    The most important thing is NOT WHAT WE KNOW OR WHOM WE KNOW , IT IS WHO KNOWS YOU.