Adopted from the following great insight shared by Charles Duhigg from the book The Power of Habit..
“The Golden Rule of Habit Change: You can’t extinguish a bad habit, you can only change it.”
Category: Marketing
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To spark WORD of the MOUTH epidemics , these TWO key personalities can immensely help..
Adopted from the following great insight shared by Malcolm Gladwell from the book Tipping Point
“A Connector might tell ten friends where to stay in Los Angeles, and half of them might take his advice. A Maven might tell five people where to stay in Los Angeles but make the case for the hotel so emphatically that all of them would take his advice. These are different personalities at work, acting for different reasons. But they both have the power to spark word-of-mouth epidemics.”
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For anything to TIP beyond a THRESHOLD, these are the THREE LAWS
Adopted from the following great insight shared by Malcolm Gladwell from the book Tipping Point
“The three rules of the Tipping Point—the Law of the Few, the Stickiness Factor, the Power of Context—offer a way of making sense of epidemics. They provide us with direction for how to go about reaching a Tipping Point.”
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Has your BRAIN ever gone BLANK?This explains..
Adopted from the following great insight shared by Malcolm Gladwell from the book Tipping Point
“There is a concept in cognitive psychology called the channel capacity, which refers to the amount of space in our brain for certain kinds of information.”
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Why understanding the LAW of THE FEW can help us spread our ideas..
Adopted from the following great insight shared by Malcolm Gladwell from the book Tipping Point
“The Law of the Few says that there are exceptional people out there who are capable of starting epidemics. All you have to do is find them. The lesson of stickiness is the same. There is a simple way to package information that, under the right circumstances, can make it irresistible. All you have to do is find it.”
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This explains the “Human Psychology” behind picking and choosing FRIENDS..
Adopted from the following great insight shared by Malcolm Gladwell from the book Tipping Point
“A study at the University of Utah found that if you ask someone why he is friendly with someone else, he’ll say it is because he and his friend share similar attitudes. But if you actually quiz the two of them on their attitudes, you’ll find out that what they actually share is similar activities. We’re friends with the people we do things with, as much as we are with the people we resemble. We don’t seek out friends, in other words. We associate with the people who occupy the same small, physical spaces that we do.”
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Human beings crave for social bonds , an evergreen truth that great leaders make use of..
Adopted from the following great insight shared by Malcolm Gladwell from the book Tipping Point
“If you want to bring a fundamental change in people’s belief and behavior…you need to create a community around them, where those new beliefs can be practiced and expressed and nurtured.”
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Persuasive skills keeping this in mind is a sure shot recipe for success
Adopted from the following great insight shared by Simon Sinek from the book Together is Better , the following insight is a masterclass on improving persuasive skills.
“The MIND can be CONVINCED but the HEART must be WON.”
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Biggest lesson learnt from “Together is Better”
Adopted from the following great insight shared by Simon Sinek from his book Together is Better that show that social bonds indeed matter in life.
“To go FAST go ALONE.To go FAR go TOGETHER”
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This is why APPLE is so consistent over a period of time..
Adopted from the following great insight shared by Jim Collins from the book Great by Choice
“The difficult task is to marry relentless discipline with creativity, neither letting discipline inhibit creativity nor letting creativity erode discipline.”