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Category: Marketing

  • How Linchpins make use of their Deep Knowledge?

    Linchpins make their own MAPS.

    MAPMAKERS often have the confidence to draw MAPS because they understand their subject matter so deeply

    Adopted from Seth Godin’s book Linchpin

  • Why the new model of Commerce needs Linchpins?

    The new model of commerce is interactive , fluid and decentralized

    This is a far cry from the traditional model wherein a tiny group defines a product or brand and a team of people go to sell it.

    In the modern day every person who interacts with a consumer is doing marketing as leadership.

    Hence the need of a Linchpin

    Adopted from Seth Godin’s book Linchpin

  • Why the new model of Commerce needs Linchpins?

    The new model of commerce is interactive , fluid and decentralized

    This is a far cry from the traditional model wherein a tiny group defines a product or brand and a team of people go to sell it.

    In the modern day every person who interacts with a consumer is doing marketing as leadership.

    Hence the need of a Linchpin

    Adopted from Seth Godin’s book Linchpin

  • Why the new model of Commerce needs Linchpins?

    The new model of commerce is interactive , fluid and decentralized

    This is a far cry from the traditional model wherein a tiny group defines a product or brand and a team of people go to sell it.

    In the modern day every person who interacts with a consumer is doing marketing as leadership.

    Hence the need of a Linchpin

    Adopted from Seth Godin’s book Linchpin

  • How do Linchpins manage complex situations

    “Linchpins make their own MAPS and thus allow the organization to navigate more quickly than it ever could if it had to wait for the paralysed crowd to figure out what to do next”

    This is why Linchpins are so valuable during times of great complexity

    Adopted from Seth Godin’s book Linchpin

  • What makes a LINCHPIN indispensable?

    Seth Godin highlights the characteristics that make a LINCHPIN truly indispensable. The following diagram makes a mention of these qualities.

    When we take the path of servile obedience for the sake of risk averseness we end up surrendering a fulfilled life.

  • How the “limbic brain” creates resistance

    The Limbic brain understands only signals and it’s inherent tendency is to resist change.

    This resistance , the fear of standing out rears its ugly head every time we are on the hook for the sort of work that demands unique creativity

    Linchpins are the sparse little willing to do this sort of work overcoming the resistance , which makes them invaluable

    Adopted from Seth Godin’s book Linchpin

  • Unique creativity in Linchpins

    “Unique creativity requires domain knowledge , a position of trust and the generosity to actually contribute

    Unique implies creativity is focused and insightful”

    This is why unique creativity cannot be replicated in a factory model of working and is specific to Linchpins

    Adopted from Seth Godin’s book Linchpin

  • How a “Linchpin” leads and connects people?

    “A “Linchpin” helps leads and connects people in the organization actively and with finesse.

    This takes emotional labor and cannot be done by following instructions in a manual.”

    Adopted from Seth Godin’s book Linchpin.

  • The seven qualities of a “Linchpin”

    The seven qualities that goes into making a “Linchpin” indispensable are:

    1. Providing a unique interface between members of the organization
    2. Delivering unique creativity
    3. Managing a situation of great complexity
    4. Leading customers
    5. Inspiring staff
    6. Providing deep domain knowledge
    7. Possessing a unique talent

    Adopted from Seth Godin’s book Linchpin