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Science behind Technology Addiction

How do Tech Companies drive Technology Addiction?

The science behind technology addiction revolves around 2 primary factors.

In his book Digital Minimalism, the author Cal Newport enlightens us on these two factors that are exploited by tech companies to glue us to their products and websites.

The Drive for intermittent positive reinforcement and social approval are responsible for our addiction to all the technology platforms.

This has been highlighted in the below insight.

For another insightful post from the same book, please visit:

https://viewpointsunplugged.com/surrendering-freedom-to-social-media/

To know more about the author please visit:

https://calnewport.com

January 31, 2026
Fearlessly take the Risk of Optimism

Daily writing prompt
What’s the thing you’re most scared to do? What would it take to get you to do it?
View all responses

Fearlessly take the Risk of Optimism and see the benefits it brings in your life. This blog post elaborates on the same.

I have been highly influenced by the work of Simon Sinek around the topic of optimism.

According to him the primary ingredient of progress is the unwavering belief that the future is bright.

This and having faith in God that something good will happen is necessary for a fulfilling life free of anxiety and stress.

Research proves that when we are positive about life, the brain functions in a positive manner at the expectation of a reward. This is similar to a dosage of morphine.

Hence adopting feeling is scary at the start but something we should never shed moving forward in life.

For another insightful post around the same topic, please visit this link:

https://viewpointsunplugged.com/go-shop-for-optimism/

To know about Simon Sinek’s work on this topic, visit the following link:

https://simonsinek.com/

January 31, 2026
Surrendering Freedom to Social Media

Why should you not surrender your freedom to social media?

If you are in the process of surrendering your freedom to social, this post is for you.

In the modern day we have all become puppets at the hand of social media. Neither do we have the autonomy to enjoy solitude, it is as if the digital media has taken control of our lives.

Cal Newport throws more light on the same in his book Digital Minimalism and inspires us to maintain our autonomy.

For another interesting insight from the same book please visit this link:

https://viewpointsunplugged.com/control-your-idle-brain/

To know more about Cal Newport, please visit this link:

https://calnewport.com

January 26, 2026
Complain less Contribute More

Daily writing prompt
What do you complain about the most?
View all responses

Life becomes a better place to live in when we complain less and contribute more.

We complain in a state when we are not prepared to take ownership for any shortcomings that we see. This leads to a proliferation of such complaints and never any fruitful solution.

As Simon Sinek aptly mentions in this quote instead of cribbing we need to contribute and bring about the change we want to see in the world.

This not only leads to more fulfillment but makes our lives much better.

For another wonderful insight from Simon Sinek, please visit this link:

https://viewpointsunplugged.com/why-should-you-carefully-choose-your-mentor/

To know more about Simon Sinek and his work, please visit this link:

https://simonsinek.com/product/the-art-of-presenting/?utm_term=&utm_campaign=&utm_source=adwords&utm_medium=ppc&hsa_acc=6968735945&hsa_cam=22203731911&hsa_grp=&hsa_ad=&hsa_src=x&hsa_tgt=&hsa_kw=&hsa_mt=&hsa_net=adwords&hsa_ver=3&gad_source=1&gad_campaignid=22203735358&gbraid=0AAAAAojL0XuO4O6sBmAONZa5cQs50sWq9&gclid=Cj0KCQiAvtzLBhCPARIsALwhxdoxMEENRHfLXeBhSXr7xR81w7LJ_378QLi0vvPOmyXmrrxkNGP37OIaAhZHEALw_wcB

January 26, 2026
Learn to enjoy SOLITUDE

Do you enjoy Solitude?

Once your learn to enjoy solitude life becomes a better place to live in. In this hypermediated world, with the proliferation of electronic gadgets we are seldom able to enjoy time with ourselves.

In his book Digital Minimalism, the author Cal Newport mentions that in the modern day even when we are alone we feel anxious to check emails, social media because of the profound impact of gadgets in our daily lives.

As mentioned in this wonderful quote, the more we learn to enjoy being with ourselves without the need of any gadgets the more fulfilling our lives will become.

For another interesting insight from the same book, please visit this link:

https://viewpointsunplugged.com/the-need-for-mouse-book-clubs/

To know more about Cal Newport and his work, please visit:

https://calnewport.com

January 25, 2026
Books are our Best Friend

Daily writing prompt
What books do you want to read?
View all responses

Books are our best friends and provide us unconditional support, companionship and knowledge without any judgement.

Many people question the applicability of lessons from books in our practical lives.

In his book The Bezos Blueprint, Carmine Gallo wonderfully illustrates the names of books from whom Jeff Bezos learnt and applied his winning principles at Amazon.

In her book Bird by Bird as well, the author Anne Lamott mentions at length the value of books in our everyday lives.

https://viewpointsunplugged.com/importance-of-books-in-our-life/

To know more insights on books as best friends, visit this link:

https://timesofindia.indiatimes.com/life-style/books/features/10-reasons-why-books-are-our-best-friends/photostory/69008764.cms?picid=69009238

January 25, 2026
Guard against Solitude Deprivation

How is Solitude Important in our lives?

In his book Digital Minimalism the author Cal Newport educates us to guard against Solitude Deprivation.

Spending quality time with ourselves is very important for leading an anxiety free and fulfilling life.

This is when we should completely avoid digital means like social media.

This is defined as follows:

For another insight from the same book wherein the menace of social media and addiction has been mentioned, visit the following link:

https://viewpointsunplugged.com/why-is-igen-group-prone-of-depression/

To know more about Cal Newport and his work, please visit:

https://calnewport.com

January 24, 2026
Make the most of your LEISURE

Daily writing prompt
What do you enjoy doing most in your leisure time?
View all responses

We all need to make the most of our leisure time by focusing on the present moment. This is quintessential to trigger creativity.

In a state of no mind we are still using our mind but directing it to trigger creativity in a more focused manner than before.

During leisure it is important to think about the present and not regret about past or fear about the future.

Visit the following link to read another similar insightful post from The book Power of Now:

https://viewpointsunplugged.com/what-does-satori-mean/

To know more about the author Eckhart Tolle and his work, please visit this link:

https://en.wikipedia.org/wiki/Eckhart_Tolle

January 24, 2026
Uninventing the LIKE button

Why should you ignore the LIKE button?

Had I been granted one golden wish, Uninventing the LIKE button would be at the top of my wish list.

Ever since Facebook invented the LIKE button, we humans have got addicted to it.

When we give too much importance to this button or two word comments as in social media, it gives a signal to the brain that we would rather prefer superficial short connections rather than physical conversations and real connections.

Ever since this feature has come into existence it has dominated our lives and has made us addicts.

Hence it is very important to be conscious of this fact and focus on real meaningful connections.

For another similar insight from the same book, please visit this link:

https://viewpointsunplugged.com/the-amish-community-and-digital-minimalism/

To know more about Cal Newport and his work, please visit:

https://calnewport.com

If you would like to see more such blog posts, spread the word around..

January 18, 2026
Lead life with Infinite Mindset

Need of adopting an Infinite Mindset

One thing which I have started doing differently is constantly making an effort to lead life with an infinite mindset.

Adoption of such a mindset makes us forget about competition and helps us focus on making ourselves a better version by the day.

Simon Sinek’s book The Infinite Game, enlightens us on the need to approach the game of life with such a mindset. He argues that winning does not matter in life or business, our goal should be to keep playing the game of life with an abundance mentality.

For another insightful post around the same topic, please visit this link:

https://viewpointsunplugged.com/adopt-the-infinite-mindset-for-life/

To know more about Simon Sinek’s work around the same topic, please visit this link:

https://en.wikipedia.org/wiki/The_Infinite_Game

January 7, 2026