Patagonia is known to go against the tide when it comes to marketing its products.

By admitting openly that it is making use of environmental resources , the following ad shows how using such non traditonal means it is indeed being so successful in the infinite game of business.

Truly a masterclass as cited by Simon Sinek in his book titled “The Infinite Game”.

Source Adweek

https://www.google.com/amp/s/www.adweek.com/brand-marketing/ad-day-patagonia-136745/amp/