Patagonia is known to go against the tide when it comes to marketing its products.
By admitting openly that it is making use of environmental resources , the following ad shows how using such non traditonal means it is indeed being so successful in the infinite game of business.
Truly a masterclass as cited by Simon Sinek in his book titled “The Infinite Game”.
Source Adweek
https://www.google.com/amp/s/www.adweek.com/brand-marketing/ad-day-patagonia-136745/amp/
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