Don’t buy this jacket ad

Patagonia is known to go against the tide when it comes to marketing its products.

By admitting openly that it is making use of environmental resources , the following ad shows how using such non traditonal means it is indeed being so successful in the infinite game of business.

Truly a masterclass as cited by Simon Sinek in his book titled “The Infinite Game”.

Source Adweek


Leave a Reply

%d bloggers like this: