Pile On Motivation

Join 21K other subscribers

Tag: Predictably Irrational by Dan Ariely

  • Learn how Williams Sonoma revived Bread Machine sales

    Learn how Williams Sonoma revived Bread Machine sales

    How did Decoy effect help Williams Sonoma revive Bread Machine Sales

    Dan Ariely mentions at length about the decoy effect to influence human irrationality, in his book Predictably Irrational. One practical example of this is how Williams Sonoma used decoy effect to revive sales of its bread bakery machine.

    Read this insight to understand how the sales of its bread bakery machine was revived by exploiting a quirk of the brain.

    Williams Sonoma Bread Machine Sales

    Though we humans take a lot of pride in our rational abilities, many a times we behave irrationally. The decoy effect truly exploits the irrationality of our brain.

    Have you read Predictably Irrational?

    Dan Ariely’s book exploits the irrational aspects of the human brain. To read another such insight visit this link:

    https://viewpointsunplugged.com/our-brains-reaction-to-integrity/

    For all insights from this book please visit:

    https://viewpointsunplugged.com/?s=predictably+irrational

    To know more about the author visit this link:

    https://en.wikipedia.org/wiki/Dan_Ariely

  • The DECOY EFFECT and Human IRRATIONALITY

    The DECOY EFFECT and Human IRRATIONALITY

    How can Decoy Effect make you behave irrationally?

    The Decoy effect is a very common and is a ploy made use of by marketeers to trigger human irrationality while making choices. This has been wonderfully explained by Dan Ariely in his book Predictably Irrational.

    The relation between Decoy Effect and human irrationality

    This book explores different facets wherein our rational brain stops and irrationality takes over. Decoy effect is explained as a phenomenon when a NEGATIVE of a particular OPTION is purposefully introduced to divert the attention of potential buyers from other possible options.

    Read this insight to know more about this phenomenon

    Thus thorough explanation of the decoy effect shows how it can effect our irrationality while making choices.

    Explore more from Predictably Irrational

    Another one very interesting insight from this book can be found in the below link:

    https://viewpointsunplugged.com/the-science-behind-working-of-a-placebo/

    To know more about the author and his work please visit this link:

    https://en.wikipedia.org/wiki/Dan_Ariely

  • Demystifying human irrationality from Predictably Irrational

    Demystifying human irrationality from Predictably Irrational

    Daily writing prompt
    What are you doing this evening?
    View all responses

    Predictably Irrational key irrational insights

    As you are aware I am a bibliophile and am currently reading a wonderful book named Predictably Irrational by Dan Ariely. So this evening I plan to read this book even further for demystifying human irrationality mentioned at length in Predictably Irrational.

    This is indeed a wonderful book and mentions THREE IRRATIONALITIES which even the MOST RATIONAL human being will fall prey to:

    1. Decoy effect – When comparing between A and B if a decoy ins introduced for one option say -A, we tend to ignore B all together and allude towards A.
    2. Anchor effect – First impression is always the best impression , and can influence all our decisions relative to that impression.
    3. Gravitational pull of FREE – We agree with it or not , all humans have a natural inclination towards something offered for FREE even though that product/service being offered is not something that we desire.

    For more insights from this book visit-

    https://viewpointsunplugged.com/?s=predictably+irrational

  • Insights from Predictably Irrational.

    Daily writing prompt
    How are you feeling right now?
    View all responses

    It’s Friday today, the day that heralds the arrival of a weekend. A weekend is one in which I have an habit of reading motivational best sellers to keep me inspired for the upcoming week.

    Hence feeling very happy and motivated to gain insights from my ongoing motivational book Predictably Irrational by Dan Ariely.

    Here are some of nice insights from this book –

    https://viewpointsunplugged.com/?s=predictably+irrational

  • When can ECONOMICS make more SENSE?

    The following self help and motivational insight has been adopted from Dan Ariely’s book Predictably Irrational..

    “Wouldn’t economics make a lot more sense if it were based on how people actually behave, instead of how they should behave?”

    Making more sense out of economics – adopted from Dan Ariely’s book Predictably Irrational

  • How often do you PROCRASTINATE?

    The following great insight has been adopted from Dan Ariely’s book Predictably Irrational

    “Giving up on our long-term goals for immediate gratification, my friends, is procrastination.”

    Read similar insights adopted from the same book..

    https://viewpointsunplugged.com/2021/04/03/do-you-have-these-two-goals-as-part-of-your-todo-list/

  • Do you have these TWO goals as part of your todo list?

    The following self help and motivational insight has been adopted from Dan Ariely’s book Predictably Irrational

    “Resisting temptation and instilling self-control are general human goals, and repeatedly failing to achieve them is a source of much of our misery.”

  • Are you too OPTIMISTIC about yourself?This is your reality check..

    The following great insight has been adopted from Dan Ariely’s book Predictably Irrational

    “We usually think of ourselves as sitting the driver’s seat, with ultimate control over the decisions we made and the direction our life takes; but, alas, this perception has more to do with our desires-with how we want to view ourselves-than with reality”